Associate Creative Director
3 weeks ago
Job Description:
As an Associate Creative Director (ACD) Copywriter fluent in both Hindi and English , you will be responsible for leading the development of compelling and impactful copy across multiple channels. Working closely with the creative team, you will help shape the brand's voice and messaging to effectively reach and engage our target audience.
Responsibilities:
- Lead the ideation and development of creative concepts and campaigns that effectively communicate the brand's message and drive desired actions, in both Hindi and English.
- Write clear, concise, and persuasive copy for various mediums including but not limited to print ads, digital ads, social media content, websites, emails, video scripts, and more.
- Collaborate with art directors, designers, and other team members to ensure that the copy aligns seamlessly with visual elements and overall brand identity.
- Conduct thorough research on target audience demographics, market trends, and competitor strategies to inform and enhance copywriting strategies.
- Provide strategic input and direction on content development, ensuring that messaging is consistent, impactful, and resonates with the intended audience.
- Oversee the copywriting process from concept to execution, ensuring that all deliverables meet quality standards, brand guidelines, and project timelines.
- Mentor and guide junior copywriters, providing constructive feedback and fostering their growth and development within the team.
- Stay abreast of industry trends, emerging technologies, and best practices in copywriting, advertising, and marketing, and incorporate relevant insights into creative strategies.
- Collaborate with cross-functional teams including marketing, sales, and product development to align copywriting efforts with broader business objectives.
- Present and defend creative concepts and copywriting decisions to internal stakeholders and clients as needed.
Qualifications:
- Bachelor's degree in advertising, marketing, communications, or a related field.
- Proven experience as a copywriter in an advertising agency, creative studio, or similar environment, with a strong portfolio showcasing proficiency in both Hindi and English copywriting.
- Exceptional command of the Hindi and English languages , with the ability to craft compelling and culturally relevant copy in both languages.
- Strong conceptual thinking skills and the ability to translate strategic insights into impactful copy.
- Excellent communication, collaboration, and leadership skills, with the ability to inspire and motivate team members.
- Detail-oriented with a passion for creativity and innovation, and a commitment to delivering high-quality work under tight deadlines.
- Proficiency in relevant software tools such as Microsoft Office, Adobe Creative Suite, and content management systems.
- Experience with social media platforms, SEO principles, and digital marketing strategies is a plus.
Join our dynamic team and play a key role in shaping the narrative and driving the success of our brand through impactful copywriting in both Hindi and English
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