Specialist-Display Campaign Manager

4 weeks ago

Noida, India RateGain Full time

About The role

Position Overview: As a Display Campaign Manager, you will be responsible for planning, executing, and optimizing display advertising campaigns across various digital platforms. Your primary goal will be to drive brand awareness, increase website traffic, and generate conversions through effective display ad strategies. You will collaborate with cross-functional teams, including marketing, creative, and analytics, to ensure the successful implementation and performance of display campaigns. This role requires a strong understanding of digital advertising, audience targeting, ad optimization, and campaign analysis.


Key Responsibilities:

1. Campaign Setup:

· Validate campaign configurations and setup against customer’s goals before launching the campaigns.

2. Strategy Development:

· Collaborate with Adara customers and Account Managers to define display campaign objectives, target audience, and key performance indicators (KPIs).

· Conduct market research and competitor analysis to identify opportunities and develop effective campaign strategies.

3. Performance Monitoring and Reporting:

· Track key metrics, such as impressions, clicks, click-through rates (CTR), conversion rates, and return on ad spend (ROAS) as per customer needs

· Analyze campaign data to identify trends, insights, and areas for improvement.

· Prepare regular performance reports and present findings to stakeholders, highlighting successes, challenges, and recommendations.

· Provide actionable insights and recommendations to enhance campaign effectiveness and achieve campaign goals.

· Ensure that the campaigns are executed and optimized for budget delivery, performance and Adara margins.

4. Collaboration and Communication:

· Coordinate with external vendors or agencies for ad production and media placements, if required.

· Collaborate with data analytics teams to leverage audience insights and optimize targeting strategies.

· Communicate effectively with internal and external stakeholders to align campaign objectives, priorities, and timelines.

5. Client Engagement and Reporting: Ensure timely provision of reporting, insights and strategy communication to client on a regular basis to show case Adara performance and getting feedback on strategy recommendations.

 

Qualifications and Skills:

· Bachelor's degree in marketing, advertising, communications, or a related field (or equivalent work experience).

· Proven experience in managing display advertising campaigns, preferably in an agency or digital marketing environment.

· Proficiency in using ad platforms such as Google Ads, social media advertising platforms, and programmatic advertising platforms (TTD, DV360, FB etc)

· Solid understanding of display advertising metrics, ad targeting, remarketing, and campaign optimization techniques.

· Analytical mindset with the ability to interpret campaign data and derive actionable insights.

· Strong communication and presentation skills to convey campaign performance and recommendations effectively.

· Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.

· Familiarity with HTML, CSS, and design principles is a plus.

· Certifications in Google Ads or other relevant digital advertising platforms are advantageous

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