Marketing Advertising Specialist
4 weeks ago
Job Role:- Amazon Ads Specialist
Job Overview:
As an Amazon Ads Specialist, you will be responsible for managing and optimizing advertising campaigns on Amazon Platform to drive sales, and achieve key performance indicators (KPIs). The ideal candidate should have a strong understanding of Amazon's advertising tools and the ability to adapt to the evolving landscape of e-commerce.
Key Responsibilities:
1- Campaign Setup and Management:
- Create, manage, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Display Ads.
- Conduct keyword research and targeting to enhance campaign performance.
2- Performance Analysis:
- Regularly analyze campaign performance data using Amazon and third-party analytics tools.
- Identify trends, insights, and areas for improvement, adjusting strategies accordingly.
3- Budget Optimization:
- Manage advertising budgets effectively to achieve maximum return on investment.
- Make data-driven recommendations to optimize budget allocation for different campaigns.
4- Competitor Analysis:
- Stay informed about competitor activities on Amazon and adjust strategies to maintain a competitive edge.
- Implement benchmarking and analysis to identify market trends.
5- Collaboration:
- Work closely with cross-functional teams, including marketing, and product teams, to align advertising efforts with overall business goals.
- Collaborate with creative teams to develop compelling ad content.
Qualifications:
- Bachelor's degree
- Proven experience in managing Amazon advertising campaigns, with a strong track record of achieving KPIs.
- In-depth knowledge of Amazon's advertising platform, tools, and best practices.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Good communication and collaboration skills
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