Marketing Specialist

1 month ago


Ahmedabad, India HOPS HEALTHCARE Full time

Responsibilities

  • Design social media strategies to achieve marketing targets
  • Manage, create, and publish original, high-quality content
  • Administer all company social media accounts ensuring up-to-date content
  • Liaise with writers and designers to ensure content is informative and appealing
  • Collaborate with Marketing and Product development teams to create social buzz regarding new product launches
  • Facilitate client-company communication (respond to queries, get reviews, and organize chats and Q&A sessions)
  • Prepare weekly and monthly reports on web traffic and ROI
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals via social media to create a strong network
  • Train internal teams to integrate and maintain a cohesive social media strategy
  • Stay up-to-date with new digital technologies and social media best practices

Requirements and skills

  • Proven work experience as a social media strategist or social media manager
  • Hands-on experience using social media for brand awareness
  • Understanding of SEO and web traffic metrics
  • An ability to identify target audience preferences and build content to meet them
  • Familiarity with web design and publishing
  • Excellent multi-tasking skills
  • Strong written and verbal communication skills
  • BSc degree in Marketing or relevant field




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