Senior Content Marketing Specialist

4 months ago

Mumbai, India Infobip Full time

Why is this role important to us?

Content plays a vital role in a BB Marketing Strategy. We are looking for a qualified Content expert to join our team. You will be responsible for creating, improving, and maintaining content to achieve our business goals. Our ideal candidate should be an experienced professional with demonstrable creative writing skills. As a Senior Content Marketing Specialist, you should perform well under deadlines and be detail oriented. An expert in content optimization and brand consistency, would be a plus. Ultimately, you should be able to oversee (lead) all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

Responsibilities:

Develop content strategy aligned with short-term and long-term marketing targets. Collaborate with marketing and design teams to plan and develop site content, style, and layout. Collaborate with sales, growth marketing and product marketing on enablement; create & publish engaging content. (Website Content, Blogs, Case-studies, E-Books, Scripting for Podcasts and Branded Video Content, Sales & Marketing collaterals, Emailers, Product Content etc.) Edit, proofread, and improve writers’ posts. Optimize content according to SEO; ensuring that the content is in line with the strategic branding of the organization. Initiate and manage customer references, testimony and promote them. Manage content distribution to online channels and social media platforms to increase web traffic. Develop an editorial calendar and ensure the marketing and global team is on board. Ensure compliance with the law (, copyright and data protection) Stay up to date with developments and generate new ideas to draw the audience’s attention.

Qualifications:

- years of proven work experience as a Content expert Hands-on experience with MS Office/G-Suite Basic technical knowledge of HTML and web publishing Knowledge of SEO and web traffic metrics Familiarity with social media Excellent writing skills in English Attention to detail. Good organizational and time-management skills Basic knowledge of Performance Marketing

Good to have:

Prior experience in Technology / Telecommunication Industry Experience with SaaS products Degree/PG in Journalism, Marketing, or relevant field

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