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Content Marketing Specialist

2 months ago

Navi Mumbai, India FURNISYS Full time

Job Description: Content Marketing Specialist


Position: Content Marketing Specialist 

Location: Navi Mumbai, India 

Experience: 1-3 years in content creation, digital marketing, or communications 

Reports to: Sales/Marketing Manager


About Furnisys: 

Furnisys designs and manufactures functional, modular furniture systems for industrial applications, including manufacturing, utilities, and R&D spaces. We are looking for a creative and driven **Content Marketing Specialist** to develop engaging content that supports our brand’s growth and helps drive lead generation.


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Key Responsibilities:


1. Content Creation & Strategy:

  - Develop, write, and manage a variety of content such as blogs, whitepapers, case studies, product guides, and other marketing collateral to engage potential customers and generate leads.

  - Collaborate with the Sales and Product teams to create technical and industry-specific content tailored to different target audiences.

  - Ensure that all content is optimized for both **SEO** and **AI-based search engines**, following best practices to make content discoverable by AI-powered tools like **ChatGPT**, **Google Bard**, and other emerging search technologies.

  - Create engaging content for social media, ensuring consistency in tone and branding across platforms.


2. Website & Blog Management:

  - Manage and update the Furnisys website using Wix, ensuring content is regularly updated and optimized for both traditional SEO and AI-powered search engines.

  - Create and maintain a **content calendar** for the blog, focused on industry trends, product applications, and customer success stories.

  - Work on improving website engagement and lead capture by creating compelling landing pages and product descriptions.


3. SEO & AI Search Optimization:

  - Conduct keyword research and optimize content for both traditional SEO and AI-based search engines, ensuring that content is easily discoverable through conversational search tools.

  - Use tools like Google Analytics, SEMrush, and AI tools to monitor traffic and identify content opportunities.

  - Continuously update and optimize older content to ensure relevance and performance, focusing on making it accessible for voice and AI search platforms.


4. Marketing Collateral Development:

  - Design and create visually appealing marketing materials such as brochures, catalogs, and product data sheets using tools like Canva.

  - Collaborate with the Sales and Product teams to produce content that supports lead generation and customer engagement, including email campaigns, social media posts, and downloadable content.


5. Social Media Management:

  - Create, schedule, and manage social media content (LinkedIn, Facebook, etc.) to promote Furnisys' thought leadership, products, and services.

  - Engage with the online community to build brand awareness and drive traffic to the website.


6. Email Marketing & Campaigns:

  - Create and manage email marketing campaigns, including newsletters, product updates, and nurturing campaigns for lead generation.

  - Build and maintain email lists, segmenting audiences based on engagement and industry to provide tailored content.

  - Track and report on campaign performance, optimizing content and strategy based on analytics.


7. Collaboration:

  - Work closely with the Lead Generation Executive to ensure content aligns with broader marketing and lead generation strategies.

  - Collaborate with external agencies (if applicable) on content amplification efforts such as SEO, social media advertising, or paid campaigns.

  - Partner with the Sales team to align content with customer needs and sales goals, ensuring seamless content distribution.


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Key Qualifications:

- 1-3 years of experience in content marketing, copywriting, digital marketing, or communications.

- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

- Strong understanding of SEO and AI-based search engine optimization practices, and proficiency with tools like Google Analytics, SEMrush, or Ahrefs.

- Experience optimizing content for AI-powered search tools like ChatGPT, Google Bard, and voice search platforms.

- Proficiency with Wix (or similar CMS) and Canva for website and marketing collateral management.

- Excellent writing and editing skills, with attention to detail and a creative flair for developing engaging content.

- Experience in managing social media content and driving engagement across channels.

- Ability to work independently and as part of a cross-functional team.

- Familiarity with B2B marketing, especially in manufacturing or industrial products, is a plus.


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Key Performance Indicators (KPIs):

- Increase in website traffic and lead generation through content marketing efforts.

- Growth in organic search rankings and keyword visibility across traditional and AI-based search engines.

- Engagement rates across social media and email marketing campaigns.

- Conversion rates for content-driven lead generation efforts (e.g., downloads, sign-ups, inquiries).

- Quality and relevance of marketing collateral produced for sales support.


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Why Join Us?:

- Be part of an innovative company shaping the future of industrial furniture systems.

- Opportunity to work in a dynamic, fast-paced environment with growth potential.

- Creative freedom to develop and implement content strategies that drive real business results.

- Competitive salary and opportunities for professional development.