Marketing Automation Manager

4 weeks ago

Bengaluru, India Langoor Full time

Langoor is seeking an experienced, strategic and highly creative individual to be part of the Marketing Technology Team. Working to create best-in-class strategies, breakthrough campaign ideas and emerging Automation practices, this individual will work closely to manage, create, strategise campaigns with cutting edge Marketing Automation.

Working collaboratively with the Account Managers, Media, Creative and studio teams, this individual will build and lead campaigns to efficiently and effectively build the brands through Marketing Automation.

Responsibilities:

Work with internal clients to understand, plan, build and execute email communications, marketing automation campaigns and nurture programs in a flexible and timely manner that meets business objectives Develop audience segments, lists and reporting mechanisms to drive engagement and demonstrate success factors and ROI Monitor analyze and report on critical metrics including email marketing results and engagement through the customer journey. Identify opportunities for testing and recommendations for program improvements. Manage campaign budgets, optimizing spend and performance based on results Continuously evaluate emerging digital technologies and brainstorm new and creative growth strategies. Ideate and execute various marketing campaigns to the best abilities of Marketing Automation Collaborate with team members to work on the design and copy/content part Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc. Run A/B tests for campaigns and landing pages to optimize performance Maintain lead management (creation of leads, list loads, sync, scores, alerts, triggers) and cleanliness of data including email deliverability, subscription management, GDPR and CAN-SPAM compliance and de-duplication process. Create standard and custom analytical reports and dashboards on MQLs, acquisition programs, nurture campaigns, conversion rates and media buys to track campaign ROI, attribution and sales effectiveness. Track campaign performance and tweak workflows accordingly Ensure compliance while executing marketing campaigns and collecting data

Requirements:

Proficiency in HubSpot, Marketo, or Oracle Eloqua or experience of working on email marketing campaigns, lead generation and nurturing, and Google Analytics. Eloqua and HubSpot Marketing Automation experience strongly preferred. Experience working with Marketo & Eloqua is a must. Any Graduation or equivalent degree with Marketing Know-How’s At Least 3 to 5 years experience in managing large Automation campaigns with large data sets. Candidate must be a high energy, can-do-person who can operate in a rapidly changing environment, and work well under pressure. Ability to drive results and initiatives. Must be able to drive strategy supported by analytical rigor. Ability to multitask, prioritize and problem solve. Goal and results driven, ability to get things done. Works independently, self-reliant, self-motivated. Preliminary knowledge of relevant marketing areas including copywriting, social media, and user experience and user interface design Top-notch verbal and written communication skills Excellent project management and collaboration skills, i.e., a team player Should know how to use data as fuel to drive results Although not a mandatory requirement, fundamental knowledge of HTML/CSS is a huge plus as it can help while working on email templates and landing pages Experience building and developing mobile responsive emails

  • Tao Automation

    2 weeks ago

    Bengaluru, India Tao Automation Full time

    Company Description :TAO : The Automation Office is an independent consulting and solutions provider that specializes in developing end-to-end automation strategies. We believe in the potential of automation solutions to fundamentally transform companies and we work closely with our clients to develop basic RPA or more advanced, cognitive and machine...

  • Automation Anywhere Developer

    2 weeks ago

    Bengaluru, India Tao Automation Full time

    Robotic Process Automation Senior Developer(Automation Anywhere)About TAO :The Automation Office believes in the power of automation solutions and their potential to revolutionize how companies' function. As an end-to-end automation solutions partner, we will work to develop automation strategy, be it basic Robotic Process Automation (RPA) or more...

  • Marketing Database Lead

    3 weeks ago

    Bengaluru, India Scrut Automation Full time

    Job Role: Marketing Database LeadAbout the Job,Your primary responsibility will be to manage, maintain, grow, and regularly update our contact database. You will use the collected data to conduct market and customer segmentation and run data analysis to optimize various campaigns and initiatives that are driven by the Marketing and Sales teams. The ideal...

  • Sr. Associate Marketing Automation Manager

    4 weeks ago

    Bengaluru, India Novo Nordisk AS Full time

    Are you an expert in marketing automation? Do you have experience in executing multichannel campaigns? We are looking for a Sr. Associate Marketing Automation Manager to join our team in the Commercial GBS department at Novo Nordisk. If you are ready for a new challenge, read on and apply today for a life-changing career. The position As a Sr....

  • Solutions Architect

    2 weeks ago

    Bengaluru, India Tao Automation Full time

    COMPANY : TAO AUTOMATIONDESIGNATION : Solutions Architect - InfrastructureExperience : 10-14 YEARSWork Location : BangaloreJOB DESCRIPTION :Objective : To Architect Infrastructure solutions for Automation projects.Experience with the 2 or more of the following :- IT Automation Tools - preferable- API's or Integration experience- C# and/or Java, HTML,...

  • Sr. Associate Marketing Automation Manager

    4 weeks ago

    Bengaluru, India Novo Nordisk Full time

    The position As a Sr. Associate Marketing Automation Manager, you will: Shift Timing – 12:00PM to 8:30PM. Build and execute multichannel campaigns on Sales force marketing cloud to engage our customers effectively. Manage stakeholders and collaborate with cross-functional teams and master the local data model to ensure accurate and targeted marketing...

  • Marketing Automation Specialist

    4 weeks ago

    Bengaluru, India JFrog Full time

    Marketing Automation Specialist Bangalore, India | Marketing Share position At JFrog, we’re reinventing DevOps to help the world’s greatest companies innovate -- and we want you along for the ride. This is a special place with a unique combination of brilliance, spirit and just all-around great people. Here, if you’re willing to do more, your career...

  • Sr. Associate Marketing Automation Manager

    4 weeks ago

    Bengaluru, India Novo Nordisk Full time

        Are you an expert in marketing automation? Do you have experience in executing multichannel campaigns? We are looking for a Sr. Associate Marketing Automation Manager to join our team in the Commercial GBS department at Novo Nordisk. If you are ready for a new challenge, read on and apply today for a life-changing career. The positionAs a Sr....

  • Tao Automation

    4 weeks ago

    Bengaluru, India Tao Automation Full time

    Title : Delivery HeadExperience : 14-16 yearsPosition Responsibilities :- The role will require the candidate to provide leadership to Program Managers / Project Managers in running the delivery and operations with an aim to meet and excel Customer requirements and agreed metrics- Will have to work with the Sr. leadership team and achieve operational...

  • Marketing Automation Email Specialist

    4 weeks ago

    Bengaluru, India Gallagher Full time

    Overview A.J. Gallagher is in need of an experienced Marketing Automation Email Specialist to support the build and pre-deployment of marketing communications. Responsibilities Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform Ensure responsive/mobile email, landing page and form designs meet...

  • Marketing Automation Architect

    3 days ago

    Bengaluru, India Dover India Full time

    Position: Marketing Automation ArchitectExp: 10+ YearsJob Description for Marking Automation ArchitectQualification:- 10+ years of experience as a Marketo (Primary) & Salesforce Marketing Cloud technical subject matter expert, with hands-on experience in solving complex business problems based on real-world experience.- Expertise in Marketo Engage features,...

  • Marketing Automation Specialist

    2 days ago

    Bengaluru, India Accruent Full time

    Marketing Automation SpecialistJob Description:The Business Systems Engineer will be responsible for designing and implementing marketing automation and ensuring the integrity of the Marketing Tech Stack across the organization. The ideal candidate possesses extensive experience in digital marketing and proficiency in marketing automation tools.How You will...

  • Tao Automation

    2 weeks ago

    Bengaluru, India Tao Automation Full time

    Company : Tao Automation Designation : Rpa Business Analyst Location : Koramangala, Bangalore Experience : 4-10 Years (out Of Which Minimum 2-3yrs Of Rpa : - We are looking for a BA with 6-8+ years of experience and plus RPA implementation experience.- RPA implementation experience - Project Management + BA Experience (Both RPA and non-RPA)- Certified on...

  • Marketing Automation Architect

    1 week ago

    Bengaluru, India Dover India Full time

    Position: Marketing Automation ArchitectExp: 10+ YearsJob Description for Marking Automation ArchitectQualification:10+ years of experience as a Marketo (Primary) & Salesforce Marketing Cloud technical subject matter expert, with hands-on experience in solving complex business problems based on real-world experience.Expertise in Marketo Engage features,...

  • Marketing Automation Architect

    1 week ago

    Bengaluru, India Dover India Full time

    Position: Marketing Automation ArchitectExp: 10+ YearsJob Description for Marking Automation ArchitectQualification:10+ years of experience as a Marketo (Primary) & Salesforce Marketing Cloud technical subject matter expert, with hands-on experience in solving complex business problems based on real-world experience.Expertise in Marketo Engage features,...

  • Marketing Automation Specialist

    4 weeks ago

    Bengaluru, India Accruent Full time

    Marketing Automation Specialist Job Description: The Business Systems Engineer will be responsible for designing and implementing marketing automation and ensuring the integrity of the Marketing Tech Stack across the organization. The ideal candidate possesses extensive experience in digital marketing and proficiency in marketing automation tools. ...

  • Marketing Automation Intern

    4 weeks ago

    Bengaluru, India Whatfix Full time

    **Who are we?** We help Companies in - Accelerating Product Adoption; Easing the User Onboarding Process; Reducing Training time, resources & costs; Reducing Support efforts & costs; and Increasing Employee Productivity. “Hustle Mode ON” is the motto we live by. **What sets us apart from the rest?** - With many Fortune 500 companies already onboard as...

  • Digital Marketing Trainer

    7 days ago

    Bengaluru, India IPCS Automation Full time

    Job description We are looking for an Digital Marketing Analyst as trainer need to train students on following topics: - On page and Off page SEO, Develop online marketing strategies - Develop and manage digital marketing campaigns - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry...

  • Digital Marketing Executive

    7 days ago

    Bengaluru, India IPCS Automation Full time

    Job description We are looking for an Digital Marketing Analyst as trainer need to train students on following topics: - On page and Off page SEO, Develop online marketing strategies - Develop and manage digital marketing campaigns - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry...

  • JD Edwards Developer

    2 weeks ago

    Bengaluru, India ATS Automation Full time

    Job DescriptionAdditional InformationAbout ATS ATS is an industry-leading automation solutions provider to many of the world’s most successful companies. ATS uses its extensive knowledge base and global capabilities in custom automation, repeat automation, automation products and value-added services, including pre-automation and after-sales services, to...