Marketing Automation Specialist

4 weeks ago

Bengaluru, India Accruent Full time

Marketing Automation Specialist

Job Description: The Business Systems Engineer will be responsible for designing and implementing marketing automation and ensuring the integrity of the Marketing Tech Stack across the organization. The ideal candidate possesses extensive experience in digital marketing and proficiency in marketing automation tools.

How You will Make a Difference:

  • Creative and technical thinker with a record of delivering innovative solutions to complex problems.
  • Develop, implement, manage, sustain marketing technology solutions supporting initiatives across digital and offline touchpoints.
  • Collaborate with marketing partners to execute the Marketing roadmap, working with delivery partners and vendors to enhance capabilities with leading practices.
  • Function as a subject matter expert, documenting workflow processes, building awareness, and educating on platform capabilities and best practices.
  • Manage and maintain the marketing/sales tech stack, including user access, permissions, and configurations
  • Assist in technology selections and integrations, documenting business requirements, participating in QA (Quality Assurance) cycles, and other related responsibilities.
  • Research, evaluate, and recommend technology tools, software, and platforms that support both marketing and sales functions as requested
  • Collaborate with team members cross-functions to share process optimizations and updates to existing technology.
  • Document and identify areas of weakness and opportunities for improvement while working with sales and marketing leaders
  • Maintain documentation for processes, best practices, and guidelines related to technology tools
  • Collaborate with the wider Marketing Operations team to develop training plans and facilitate training on innovative marketing technologies and processes.
  • Experience in data analysis, presentations, and consultative reporting
  • AI knowledge and capabilities that can optimize marketing automation, predictive analytics and analyze customer data for sales and marketing purposes

Preferred Skills/Experience:

  • Bachelor’s degree in marketing, Computer Science, Information Technology, or related field.
  • 2-4 years of experience in a digital marketing and/or marketing technology role
  • 2-4 years of experience managing marketing or sales technology platforms, integrations, migrations, projects, documentation, training, and roll out.
  • Experience with HubSpot Marketing software and Marketo (Adobe Marketo Engage) required - Certification Preferred
  • Experience with 6Sense ABM Platform, Biziaible, Chat Bot platforms such as Drift and Qualified platform, LeanData - highly preferred .
  • Excellent critical thinking skills and strategic thinking ability.
  • Effective communication and ability to present to executive leadership team. Comfortable with technical conversations and presenting information to non-technical users.
  • Ability to work effectively in a diverse, collaborative environment.
  • Deep curiosity to understand complex business systems and technologies within the Marketing Technology context.
  • Knowledge of the Marketing application landscape and experience in managing the integration of marketing application solutions across an organization’s Marketing landscape
  • Ability to manage multiple priorities in a fast-paced, collaborative environment.

Systems Experience :

Hubspot, Marketo, Qualified, Drift, 6Sense, Bizible, Muntny, LeanData, Salesforce, D&B Connect, G2, Google Analytics, ON24, Salesloft, Outreach, Extole, Linked In Sales Navigator, ZoomInfo, Apollo, ZeroBounce, ChatGPT

About Accruent:

At Accruent (a subsidiary or affiliate of Fortive Corporation), we strive to be on the cutting edge of the software world, providing purpose-built intelligent solutions that raise customer expectations, shift paradigms and transform the way businesses operate and achieve success.

We aim to provide the same transformational growth for our 1,000+ employees which includes a vibrant office culture in major cities like Austin and Amsterdam – and 10,000 customers in more than 150 countries – we know you’ll gain new experiences along the way. In our continued effort to help our teams Grow Without Limits, we provide all employees with the resources, coaching and support they need to reach new heights and experience true professional and personal development – and we do this because we believe it will help us grow as a global company in return.

Every person can bring something incredible to the table, and we can always achieve more together. So, if you are courageous, adaptable, collaborative and interested in becoming the best you, we encourage you to join us for the ride – even if you don’t believe you have the exact experience to fill a particular role.

Explore the path. Join Accruent.

About Fortive:

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a start-up spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to ground-breaking sustainability solutions.

We are a diverse team 17,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

#LI-Remote

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