Sales Associate

2 weeks ago

Gorakhpur, India PepsiCo Full time
Responsibilities

Main Responsibilities & Tasks

Market

• Delivering Secondary monthly targets and Gross Revenue growth

• Planning routes efficiently to increase productivity

• Increase Net Distribution by increasing number of outlet served

• Increases Weighted Distribution by increasing SKU count in existing outlets

• Ensuring stock availability and Rack Execution as per planogram

• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs (Pre-Sales Representatives) to develop business understanding & sales capability

• Monthly target setting for each salesmen

• Works with PSRs in market to coach him/her on market execution

• Monitors PSR performance using regular sales reports

• Communicates incentives and motivates PSRs to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories

• Managing DB health (ROI) by ensuring adherence to Joint Business plan

• Jointly responsible for recruitment and retention of sales representatives

• Minimizing expiry/stales by ensuring FIFO and stacking norms of products

• Tracking correct and timely delivery of orders in the market

• Ensuring food compliance of every distributor

• Facilitating development of distributor on PepsiCo sales competencies

Key Capabilities / Competencies

Competencies

Knowledge 1. FMCG Sales and Distribution Model2. Computer – Excel, Word, Outlook3. Local language (good to have) and Basic English 4. Data proficiency – ROI ModelSkills1. Negotiation2. Communication3. People management 4. Time Management 5. Critical Thinking 6. Analytical Ability 7. Problem Solving

Key Interfaces

Internal

Area Sales ManagerMarket Development ManagerSales Development ManagerRevenue ManagerSupply Chain ManagerUnit Finance ManagerUnit HR Manager

External

CustomersDistributorsSales Representatives | 3rd Party

Qualifications

Qualifications

- Any under graduation- Post Graduation (Tier 2/3 College)- Preferable MBA

Experience

- 3 to 10 Years- FMCG/ Similar Sales and Distribution

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