Digital Marketing Meta and Google Ads

3 weeks ago

Ghaziabad, India Hiringlabs Business Solutions Full time
Overview:The DigitalMarketing Specialist plays a crucial role in developing andimplementing digital marketing strategies to drive brand awarenesslead generation and customer engagement across various digitalplatforms. They are responsible for managing Meta and Google Adscampaigns optimizing SEO and analyzing marketing data to improvecampaign performance.KeyResponsibilities:
  • Develop and executedigital marketing campaigns on Meta and Google Adsplatforms.
  • Manage and optimize payperclick(PPC) campaigns to maximize ROI and achieveKPIs.
  • Monitor and analyze campaign performanceusing tools like Google Analytics and provide actionableinsights.
  • Implement SEO strategies to increaseorganic traffic and improve search enginerankings.
  • Create compelling ad copies andvisual content to enhance brand visibility andengagement.
  • Collaborate with the creative teamto design and produce digital marketingmaterials.
  • Conduct A/B testing to refine adcreatives targeting and landing pages for optimalresults.
  • Stay updated with the latest digitalmarketing trends and best practices.
  • Generatereports on campaign performance and present findings to relevantstakeholders.
  • Manage advertising budgets andallocate resources effectively across differentchannels.
  • Identify and implement innovativedigital marketing strategies to drive growth and achieve businessobjectives.
  • Collaborate with crossfunctionalteams to ensure alignment of digital marketing efforts with overallmarketing goals.
  • Stay informed about industryregulations and compliance requirements related to digitaladvertising.
  • Contribute to the development ofthe overall digital marketing strategy androadmap.
RequiredQualifications:
  • Bachelors degree inMarketing Communications or a relatedfield.
  • Demonstrated experience in managingdigital marketing campaigns on Meta and Google Adsplatforms.
  • Proficiency in using digitalmarketing tools such as Google Analytics Google Ads and FacebookBusiness Manager.
  • Indepth knowledge of SEO bestpractices and techniques.
  • Strong analyticalskills with the ability to interpret data and make datadrivendecisions.
  • Excellent understanding of digitaladvertising metrics and KPIs.
  • Proven trackrecord of delivering successful digital marketing campaigns withmeasurable results.
  • Ability to manage multipleprojects and prioritize tasks in a fastpacedenvironment.
  • Solid understanding of socialmedia advertising and content marketingstrategies.
  • Excellent communication andinterpersonal skills to collaborate effectively with internal andexternal stakeholders.
  • Certifications in GoogleAds and Facebook Blueprint are aplus.
  • Experience with A/B testing andconversion rate optimization (CRO)techniques.
  • Uptodate knowledge of digitalmarketing trends tools andtechnologies.
  • Detailoriented with a focus ondelivering highquality accurate work.
  • Abilityto adapt to changes and embrace a testandlearn approach in digitalmarketing initiatives.

digitalmarketing,googleads,seo,analytics,digital,google,advertising,campaigns

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