Social Media Marketing Specialist

The Social Media Marketing Executive is responsible for creating and implementing social media marketing strategies that align with the company's overall marketing and business goals. The role involves managing the company's social media presence, increasing engagement with the target audience, driving traffic to the company's website and social media channels, and enhancing the company's brand reputation online.

Key Responsibilities:

Develop and implement a social media strategy that aligns with the company's overall marketing and business goals

Create and curate high-quality content for the company's social media channels, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube

Manage the company's social media presence and engagement with the target audience

Monitor social media conversations and respond to customer inquiries and comments in a timely and professional manner

Collaborate with internal teams to develop and execute social media campaigns that drive traffic to the company's website and social media channels

Analyze social media metrics and report on the performance of social media campaigns and initiatives

Identify trends and insights to optimize social media performance and inform future strategies

Stay up-to-date with the latest social media trends and developments, and recommend changes to the company's social media strategy accordingly

Build and maintain relationships with social media influencers and bloggers to enhance the company's brand reputation online

Qualifications:

Bachelor's degree in marketing, communications, or a related field

6M - 2 years of experience in social media marketing

Knowledge on Photoshop skills using any tool will be add an advantage

Strong understanding of social media platforms and best practices

Excellent written and verbal communication skills

Creative thinking and problem-solving skills

Experience with social media management and analytics tools

Ability to work effectively in a team environment and collaborate with internal and external stakeholders

Ability to multitask and prioritize in a fast-paced environment

Experience with paid social media advertising is a plus