Marketing Automation Specialist

3 weeks ago


Mumbai, India M&G Full time

Key accountabilities and responsibilities

Provide marketing automation training for users and new starters. Promote the use of Eloqua in the business and investigate new marketing automation functionality. Administrate the Eloqua platform, creating and managing users. Develop and manage responsive email templates, headers and footers, forms and landing pages. Support campaign execution, the event registration management process and email creation across the business. Monitor and report on email marketing performance.

Create automated marketing processes and nurturing campaigns that maximise engagement, retention and growth opportunities.

We live by four behaviours at M&G Global Services and we ask all our employees to:

Inspire Others - Support and encourage each other, creating an environment where everyone can contribute and succeed Embrace Change - Be open to change, willing to be challenged and able to adapt quickly and imaginatively to new ideas Deliver Results - Focus on outcomes, set high standards and deliver with energy and determination Keep it Simple - Cut through complexity and bureaucracy, be clear and decisive and never overcomplicate things

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