Digital Marketing Manager

2 weeks ago

Nashik, India Nethority Full time

Company – Nethority Technologies, Nasik

Are you innovative and passionate about current trends and creating digital marketing campaigns? Nethority is looking to hire a digital marketing manager to support the marketing team in effectively promoting its message across all digital channels. On a daily basis, they will manage Nethority’ s social media, including Facebook, Twitter, and Instagram, and create email blast campaigns to target key customers. They will also delegate responsibilities to copywriters, content creators, and other members of the marketing team, and stay up to date on the latest social media trends.

The Digital marketing manager will plan, manage, and oversees the company’s digital marketing campaigns, develop, implement and oversee long-term digital marketing campaigns and short-term advertising techniques through digital platforms. This role requires enhancing brand awareness, driving traffic to the company’s website and generating sales leads. Digital marketing manager will oversee and collaborate with the marketing team and provide support in several areas, such as:

  • Identifying and testing new digital channels and tools
  • Researching and implementing new marketing and the latest trends
  • Measuring and reporting the return on investments (ROIs) and key performance indicators (KPIs)
  • Using web Analytics tools to monitor site traffic
  • Brainstorming new campaign ideas and growth strategies
  • Helping optimize the user experience on the company’s website and assisting with the landing page creation
  • Customer buying journey.
  • Gaining potential leads and transforming them into customers
  • Optimizing marketing campaigns, including email marketing, social media and digital advertising
  • Constructing campaign decks to show the starting points, how it worked and the results
  • Presenting campaigns to the entire team
  • Answering questions on projects and their successes to management, clients and stakeholders
  • Examining brand ambassadors and their statistics
  • Exploring different influencers to work with throughout the year and for specific campaigns.
  • Working with influence-rsto ensure they create brand-aligned content, post at an agreed time and deal with any positive or negative comments.
  • Updating company’s brochures, case studies on a regular basis


Requirements

Main Responsibilities include:

Developing strategies

Creating and implementing digital marketing strategies, including social media advertising, email marketing, SEO, SEM, and PPC

Managing campaigns

Planning, executing, and measuring campaigns, including experiments and conversion tests

Analyzing performance

Measuring key performance metrics, such as website traffic, audience engagement, and ROI

Creating and managing content

Planning and managing content creation for digital platforms, including social media, emails, and other digital communication

Collaborating

Working with internal teams, media, and sales teams to improve marketing results



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