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Digital Marketing Team Manager

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Vellore, India Careerschool HR Solutions Full time
OverviewThe DigitalMarketing Team Manager plays a crucial role in leading and guidingthe digital marketing team to drive brand awareness customerengagement and ultimately business growth through various digitalchannels. This role involves strategizing implementing andoverseeing digital marketing initiatives ensuring the team meetsKPIs and staying abreast of industrytrends.Keyresponsibilities
  • Lead and manage ateam of digital marketing professionals providing coaching guidanceand performance feedback
  • Develop and implementdigital marketing strategies to achieve businessobjectives
  • Oversee the planning and executionof digital campaigns across variouschannels
  • Monitor and analyze the performance ofdigital marketing efforts using web analyticstools
  • Collaborate with crossfunctional teams tointegrate digital marketing initiatives into overall marketingplans
  • Stay uptodate with digital marketingtrends and tools to enhance campaigneffectiveness
  • Manage digital marketing budgetsand optimize spending for maximum ROI
  • Conductmarket research to identify new opportunities and challenges in thedigital landscape
  • Ensure all digital content isonbrand consistent in terms of style quality and tone ofvoice
  • Develop and maintain relationships withkey digital marketing partners andvendors
  • Provide regular reporting and insightson digital marketing performance to seniormanagement
  • Stay current with industry changesthrough education networking andevents
  • Contribute to the overall marketingstrategy and vision of the organization
  • Drivelead generation and customer acquisition through targeted digitalmarketing efforts
  • Identify and act onopportunities to improve the customer experienceonline
Requiredqualifications
  • Bachelor s degree inMarketing Communications Business Administration or relatedfield
  • Proven experience in leading and managingdigital marketing teams
  • Demonstrable experiencein developing effective digital marketing strategies andcampaigns
  • Indepth knowledge of various digitalmarketing channels such as SEO SEM social media email marketing andcontent marketing
  • Proficiency in digitalmarketing tools including web analytics and CRMsoftware
  • Strong understanding of marketinganalytics and KPIs
  • Excellent leadership andcommunication skills
  • Ability to thinkcreatively and innovatively
  • Strong analyticaland project management skills
  • Uptodate with thelatest trends and best practices in online marketing andmeasurement
  • Experience in identifying targetaudiences and devising digital campaigns that engage inform andmotivate
  • Knowledge of web design and userexperience principles
  • Understanding ofbudgeting financial reporting and statisticalanalysis
  • Certifications in digital marketing orrelated field are a plus
  • Ability to effectivelymanage multiple projects in a fastpaced deadlinedrivenenvironment

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