Brand Manager
3 weeks ago
Key Responsibilities:
Brand Strategy & Positioning:
Develop and implement brand strategies aligned with business goals and market trends.
Position the brand to create maximum awareness and loyalty among customers.
Campaign Management:
Design and oversee marketing campaigns across digital channels, including social media, email, and website.
Monitor campaign performance and optimize based on analytics.
Product Launch & Development:
Coordinate new product launches, working closely with product development, marketing, and design teams.
Ensure a seamless experience for customers from product discovery to purchase.
Customer Engagement & Insights:
Engage with customers to understand their preferences and expectations.
Analyze feedback and market trends to inform brand decisions.
Collaboration & Vendor Management:
Liaise with cross-functional teams, including marketing, operations, and sales, to drive brand objectives.
Manage vendor and influencer relationships for collaborations and promotions.
Performance Analysis & Reporting:
Track brand performance metrics (e.g., growth, engagement, ROI).
Prepare and present performance reports to senior management.
Brand Identity & Consistency:
Ensure all marketing materials and brand communications align with brand guidelines.
Maintain a consistent brand voice across all touchpoints.
RequirementsBachelor’s degree in marketing, business, or a related field.
Minimum 1 year of experience in brand management, preferably in the D2C space.
Strong understanding of digital marketing and social media trends.
Excellent communication and interpersonal skills.
Proficiency in tools like Google Analytics, social media management platforms, and email marketing tools.
Ability to multitask, manage projects, and meet deadlines.
Requirements
Bachelor’s degree in marketing, business, or a related field. Minimum 1 year of experience in brand management, preferably in the D2C space. Strong understanding of digital marketing and social media trends. Excellent communication and interpersonal skills. Proficiency in tools like Google Analytics, social media management platforms, and email marketing tools. Ability to multitask, manage projects, and meet deadlines.
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