Brand Strategist
3 weeks ago
- Key Responsibilities:
- Brand Strategy & Positioning: Develop and implement brand strategies aligned with business goals and market trends.
- Campaign Management: Design and oversee marketing campaigns across digital channels, including social media, email, and website. Monitor campaign performance and optimize based on analytics.
- Product Launch & Development: Coordinate new product launches, working closely with product development, marketing, and design teams.
- Customer Engagement & Insights: Engage with customers to understand their preferences and expectations. Analyze feedback and market trends to inform brand decisions.
- Collaboration & Vendor Management: Liaise with cross-functional teams, including marketing, operations, and sales, to drive brand objectives. Manage vendor and influencer relationships for collaborations and promotions.
- Performance Analysis & Reporting: Track brand performance metrics (e.g., growth, engagement, ROI). Prepare and present performance reports to senior management.
- Brand Identity & Consistency: Ensure all marketing materials and brand communications align with brand guidelines. Maintain a consistent brand voice across all touchpoints.
- Requirements:
- Bachelor's degree in marketing, business, or a related field.
- Minimum 1 year of experience in brand management, preferably in the D2C space.
- Strong understanding of digital marketing and social media trends.
- Excellent communication and interpersonal skills.
- Proficiency in tools like Google Analytics, social media management platforms, and email marketing tools.
- Ability to multitask, manage projects, and meet deadlines.
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