Product Marketing Manager

1 month ago

Ahmedabad, India Radixweb Full time

Job Description

How you should be?As a product marketing manager you need to contribute to increasing an organizations brand awareness, attract new customers and generate leads & improve conversion from it. You will be responsible to ensure that website is professional, up-to-date, and functioning as intended.


What you will do?

Align the website with the organization's brand, strategy and standards.

Assist with social media campaigns and other marketing efforts.

Create engaging and informative written, visual, and multimedia content, including articles, blog posts, white papers, sales collateral, infographics, videos, and social media updates.

Identify proper channels, objectives, and consumers to distribute the content.

Measure the effectiveness of content within the channels and determine areas of improvement.

Ensure the website complies with the appropriate laws and regulations.

Evaluate competitors' websites.

Follow industry best practices.

Identify ways to improve website user experience.

Plan, create, implement, manage, monitor and update websites for organizations.

Coordinate with subject matter experts and stakeholders to gather information and insights to enhance the depth and accuracy of content.

Collaborate with cross-functional teams, including demand, digital, and product development, to align content with brand messaging and product releases.

Constantly analyze existing content in the market to measure effectiveness and quickly pivot as needed.

Monitor and analyses website metrics, sales performance, and customer behaviour.

Generate regular reports to assess the effectiveness of online strategies and recommend improvements.



What we are looking for ?

A degree in computer science, IT, systems engineering, or related qualification.

5+ years of work experience as a product marketing manager.

Strong analytical skills, and experience performing market and competitive research.

Experience working in a highly matrixed global organization a plus.

Strong collaboration skills to work across different functions of the business.

Strong attention to detail with an analytical mind and outstanding problem-solving skills.

Fantastic time management skills with the ability to multi-task.

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