Customer Development Executive

3 weeks ago


Sri City, India Colgate-Palmolive Full time

No Relocation Assistance Offered
# 160216 - Sricity, Andhra Pradesh, India

Job Context & Challenges:


Ensure effective execution of the CD strategies and roll out of schemes by closely working with the stockists, SSMs and PSRs across the zone.

Key Accountabilities :
Distribution Management:

Trade management

Identify new markets/accounts and bring them under direct coverage on a regular basis

Ensure addition of speciality wholesalers

Ensure stores in route list are classified according to the accurate RE

Ensure that SSM efforts are advised to reduce number of non-purchasers

Ensure optimum usage of activations to drive sales

Ensure sales call efficiency

Selling stories range selling, handling objections, etc.

 
In-store management:

Prioritise accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route)

 
Market Updates:

Secure and draw insights from any competitive information available in public domain regarding:

New products

Activities

Schemes

Any other developments

 
Data based working and communication:

Utilize data to drive overall business performance

Setting objectives for market visits

Reviewing sales associates and PSR performance against plan

Reviewing stockist performance against plan.

Developing and training:

Train and develop salesmen through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding)

Mentor and empower salesmen to perform well by ensuring that CP benefits are availed by SSMs.

Acknowledge any issues faced by salesmen in the field and provide support to resolve it.

 
Meetings:

Conduct effective monthly and weekly salesmen meetings

Updates on route wise overall STT

Toothbrush STT

Route wise ERC and efficiency

Brand wise ERC

Visibility booking

HN1 tracking

Best practises sharing and mock calls.

 
Reporting:

Compile reports and information as per requirements communicated by AM.

 
Relationship Building:

Maintain trust and understanding in working with stockist and trade in general, especially partner with key wholesalers to drive business

Share success stories and Communicate program to build off-takes

Mutually work towards category growth

Resolve issues, etc.

 
Experience :

1 Year plus of work experience in FMCG Companies. Have worked in similar market environment. 

Professional Qualifications & Training :


Graduate with 1 plus years of experience.


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