Customer Development Executive
3 weeks ago
No Relocation Assistance Offered
# 160216 - Sricity, Andhra Pradesh, India
Job Context & Challenges:
Ensure effective execution of the CD strategies and roll out of schemes by closely working with the stockists, SSMs and PSRs across the zone.
Key Accountabilities :
Distribution Management:
Trade management
Identify new markets/accounts and bring them under direct coverage on a regular basis
Ensure addition of speciality wholesalers
Ensure stores in route list are classified according to the accurate RE
Ensure that SSM efforts are advised to reduce number of non-purchasers
Ensure optimum usage of activations to drive sales
Ensure sales call efficiency
Selling stories range selling, handling objections, etc.
In-store management:
Prioritise accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route)
Market Updates:
Secure and draw insights from any competitive information available in public domain regarding:
New products
Activities
Schemes
Any other developments
Data based working and communication:
Utilize data to drive overall business performance
Setting objectives for market visits
Reviewing sales associates and PSR performance against plan
Reviewing stockist performance against plan.
Developing and training:
Train and develop salesmen through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding)
Mentor and empower salesmen to perform well by ensuring that CP benefits are availed by SSMs.
Acknowledge any issues faced by salesmen in the field and provide support to resolve it.
Meetings:
Conduct effective monthly and weekly salesmen meetings
Updates on route wise overall STT
Toothbrush STT
Route wise ERC and efficiency
Brand wise ERC
Visibility booking
HN1 tracking
Best practises sharing and mock calls.
Reporting:
Compile reports and information as per requirements communicated by AM.
Relationship Building:
Maintain trust and understanding in working with stockist and trade in general, especially partner with key wholesalers to drive business
Share success stories and Communicate program to build off-takes
Mutually work towards category growth
Resolve issues, etc.
Experience :
1 Year plus of work experience in FMCG Companies. Have worked in similar market environment.
Professional Qualifications & Training :
Graduate with 1 plus years of experience.
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