Regional Marketing Executive

1 month ago

Pune, India Practicology Full time

Responsibilities:

Market Research and Analysis:

   - Conduct comprehensive market research to identify trends, opportunities, and competitor activities in the MENA B2B Ecommerce landscape.

   - Analyze customer behavior, preferences, and buying patterns specific to the region.

Content Creation and Localization:

   - Create compelling and culturally relevant content for various marketing channels including website, social media, email, and more.

   - Oversee the localization of global marketing materials to ensure resonance with the MENA audience.

Partnership Development:

   - Identify and forge partnerships with relevant industry associations, influencers, and key players in the MENA region to enhance brand visibility and credibility.

Lead Generation and Customer Acquisition:

   - Develop and execute lead generation strategies to drive customer acquisition, focusing on high-potential industries and segments in the B2B Ecommerce sector.

Event and Tradeshow Planning:

   - Plan and coordinate regional events, tradeshows, and conferences to increase brand presence and facilitate networking opportunities within the MENA market.

Analytics and Reporting:

   - Monitor and analyze the performance of marketing campaigns, using key metrics and KPIs to measure effectiveness.

   - Provide regular reports and insights to the management team, with recommendations for optimizations.

**Qualifications: **

- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).

- 3-5 years of experience in regional marketing, preferably within the B2B Ecommerce sector.

- Strong understanding of the MENA market dynamics, business culture, and consumer behaviour.

- Proven track record in developing and executing successful marketing campaigns.

- Excellent written and verbal communication skills in English and [Arabic, if applicable].

- Proficiency in using marketing tools, CRM systems, and analytics platforms.

- Ability to work independently, prioritize tasks, and meet deadlines.

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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