Chief Manager

3 months ago

Chennai, India Saaki Argus & Averil Consulting Full time

About Client:

Our client is a distinguished financial services organization offering lending solutions for various consumer and business requirements. Their commitment to customer satisfaction and innovation makes them a trusted partner. They maintain a robust presence in urban and rural regions, driving economic development.


a) Performance Marketing Strategy & Execution:

  • Develop and implement a comprehensive performance marketing strategy aligned with the overall business goals and objectives of the NBFC.
  • Identify and prioritize the most effective digital marketing channels for lead generation, such as Search Engine Marketing (SEM), Search Engine Optimization (SEO) with a conversion focus, Social Media Marketing (SMM) focused on lead acquisition, Paid Advertising (PPC, Display), and Email Marketing nurturing campaigns.
  • Lead the selection, negotiation, and management of digital marketing agencies and vendors specializing in performance marketing channels.
  • Oversee campaign budgeting, allocation, and optimization across all channels based on performance data and return on investment (ROI).
  • Implement A/B testing methodologies and utilize data analytics to continuously optimize campaign performance and maximize lead generation.
  • Track and measure key performance indicators (KPIs) such as cost-per-lead (CPL), lead quality, and conversion rates to ensure campaign effectiveness and ROI.
  • Stay updated on the latest performance marketing trends, tools, and technologies within the NBFC space.


b) Lead Management & Conversion Optimization:

  • Develop and implement a data-driven lead management strategy to ensure efficient lead nurturing and conversion into paying customers.
  • Work closely with the sales team to understand their needs and ensure a seamless lead handover process.
  • Analyze website traffic data and user behavior to identify areas for improvement and optimize the conversion funnel for better lead generation.
  • Implement conversion rate optimization (CRO) strategies on the NBFC's website to enhance lead capture and conversion rates.
  • Digital Business Projects & Growth Initiatives
  • Champion and lead digital business projects that support lead generation, customer acquisition, and overall business growth objectives.
  • Identify and implement new performance marketing channels and tactics to stay ahead of the curve and maximize lead generation potential.
  • Research and analyze market trends to develop innovative digital marketing strategies and campaigns that differentiate the NBFC in the competitive landscape.


c) Analytics:

  • Demand Generation from Digital Campaigns: Prospects
  • Social Media: Campaigns, Reach, Relevance
  • Digital Media: Campaigns, Share of Voice
  • Website: Traffic, Reach, Ranking and Keyword authority


d) Functional Competencies:

  • Working knowledge Website Management – Content Management – SEO - SEM
  • Working knowledge of social media, ORM, Campaign Management, Lead Management, Online Customer Care, GDN
  • Mobility Experience / development of mobile sites / Apps
  • Agency Management
  • Media Planning Skills, Analytical Skills etc.


Qualifications: MBA – Marketing (preferred Tier II or III B- School)


Experience: 10+ years exp in Digital Marketing with a focus on performance marketing/ content strategy/campaign management along with team handling experience

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