Account Based Marketing Manager

2 weeks ago

Bengaluru, India Karat Full time

What you will do

As an Account-Based Marketing Manager, you will be responsible for the strategy and execution of ABM and demand gen campaigns targeting enterprise B2B accounts, with the goal of driving leads, meetings, and opportunities. You’ll be responsible for a few traditional demand generation responsibilities like email marketing and social media marketing. You’ll be a central player on Karat’s Demand Generation team working closely with Sales and Operations to achieve our pipeline and revenue goals.

We are looking to hire this position out of Bengaluru, India. Working hours will predominantly be in local country timezones once successful onboarding is complete (approximately 30 to 60 days). There will be required internal meetings that align with time zones in the U.S.

Account-Based Marketing: build ABM campaigns targeting a specific set of accounts with tactics appropriate for 1:1 and 1:few marketing. Work closely with Account Managers to deeply understand each account and get buy-in on your marketing strategies. Demonstrate the impact of your ABM campaigns and influence on revenue for the business.Sales Plays and Campaigns: develop Sales Plays and Campaigns designed to generate new meetings and opportunities in our target accounts. Example plays can revolve around a specific industry vertical, competitor, target persona, geography, etc. Project manage your plays and campaigns from strategy to execution. Collaborate closely with our SDRs and Operations teams to help execute these plays and prove their success.Email Marketing and Nurturing: fully manage our database of marketing contacts and develop a thorough strategy of how you want to keep our contacts engaged and nurtured. Have a close pulse on our database, the audience size, segmentation, personas, and engagement levels, in order to continue to get the most out of our email marketing tactics.Social Media Marketing: develop and execute a social media strategy, primarily on LinkedIn, to help build engagement, awareness, and drive leads for our demand generation goals. Work closely with our social media agency to help execute your strategy.

The experience you will bring

5+ years owning and managing demand generation campaigns and programs strategy and execution at a B2B organizationHigh proficiency with MarTech including HubSpot, Salesforce, WordPress, Qualified, and more. Bonus for experience with Mutiny and GongStrong project management, stakeholder management, and organizational skillsComfortable with owning and delivering on KPIsExperience running a rhythm of business that drives visibility, accountability, and performanceTrack record of synthesizing data and insights for consumption across all levels of audiencesTrack record of successfully partnering with cross-functional teams to deliver on aggressive growth targetsGrowth mindset and an expectation that the role will evolve and grow.Strong fluency in written and spoken English

Applicants, please note: submissions not 100% in English will not be considered.

Legal Employment Statement 

Karat is a U.S. company. In order to work with individuals outside of the United States, we partner with a Professional Employer Organization (PEO). If hired for this position, your legal employer will be the PEO. This means your payroll, benefits offered, time off, etc., will be offered and managed by them.

Statement of Inclusivity:

In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at Karat.

We value a diverse workforce: people of color, womxn, and LGBTQIA+ individuals are strongly encouraged to apply.

If you have a disability or special need that requires accommodation, please let us know at .

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