Marketing Operations Specialist

3 months ago

Bengaluru, India VAP Group Full time

About VAP Group

Who are we?

VAP Group: Shaping Tomorrow, Today.

We are at the forefront of the Web3 and AI revolution offering consulting services to our global clients in these spaces. We have been transforming traditional digital landscapes with blockchain technology & artificial intelligence; enabling our clients with our one-stop services & solutions globally.

Our deep industry knowledge, combined with a rock-solid global team, allows us to deliver services that not only meet today’s demands but also anticipate the opportunities of tomorrow.

At VAP Group, the future isn’t something we wait for—it’s something we create.

About the Role:

A Marketing Operations Specialist (HubSpot) is responsible for managing and optimizing marketing processes and systems, with a particular focus on HubSpot, a leading marketing automation platform. This role is vital in ensuring that marketing campaigns are executed efficiently, tracked accurately, and deliver measurable results.

Role - Marketing Operations Specialist

Role Type: Individual Contributor

Location: Pune

Reporting Manager: Marketing Manager

What you will deliver:

  • Address key challenges such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting across all marketing strategies, including self-serve, channel, and sales-led efforts for new customer acquisition and growth.
  • Provide analytics reports and dashboards using HubSpot and third-party BI tools.
  • Orchestrate campaigns in HubSpot, including the setup and back-end workflows necessary to effectively launch and measure marketing activities.
  • Manage reporting, KPIs, marketing dashboards, conversion tracking, and campaign insights.
  • Improve, monitor, and maintain contact and account data quality, ensuring accuracy and minimizing flawed or incomplete data.
  • Establish, maintain, and enhance scalable processes across systems to ensure best practices, enabling the marketing team to perform optimally in their respective roles.
  • Automate workflows in HubSpot.
  • Manage databases and contact information through HubSpot.
  • Oversee customer lifecycle management.
  • Manage the sales process effectively.

Requirements

Must Haves for the Role:

  • Over 5 years of experience in marketing, operations, or analytics within a B2B technology or services environment.
  • Extensive knowledge of HubSpot, including the integration of third-party tools and APIs to enhance marketing automation.
  • Proficiency in marketing methodologies such as automation, account-based marketing, campaign management, and lead nurturing.
  • Exceptional analytical and problem-solving skills, with a strong ability to analyze and visualize data in Excel, HubSpot, and BI tools.
  • In-depth understanding of the customer journey, with additional experience in data augmentation, lead routing, and lead scoring being a plus.
  • Familiarity with a wide range of marketing technologies, including but not limited to HubSpot, ZoomInfo, Demand base, and Google Analytics.

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