Cluster Marketing Manager
4 days ago
JOB DESCRIPTION
Job Title
Cluster Manager Marketing
Division / Department
Marketing
Reports to
State Head Marketing
Job / Role Purpose
Work towards execution of marketing campaign, with tie-ups with local players to offer freebies to Trends customers for delight factor. Perform competition study and appraise HO of the same regularly while ensuring regular practical and quality data entry into the system.
KPIs
KRAs
Drive Footfall
- Maximize return on money invested while doing promotional activities at stores and in catchment.
- Generate other income through gift voucher sale & space on hire.
Business Process
- Better GRN processing.
- More efficient PO generation process.
Customer Centricity
- Ensure practical data entry for loyalty customers.
- Do customer exit interviews to understand pain points / feedback from shopping / non-shopping.
- Tie-ups at local level will help customer satisfaction.
Major Challenges
- Travelling is key while opening stores in Tier 2 towns as CMMs will visit the stores frequently which will help get understanding of customer behaviour and local feedback.
- Strengthen loyalty program during regular follow-ups with SMs.
Key Decisions
Plan marketing activities in advance with proper checklist.
Skills and Competencies
Functional / Technical Competencies
- Innovation and Creativity
- Customer Centricity
- Analytical Skills
Behavioural Competencies
- Confidence and Decisiveness
- Result Orientation
- Teamwork and Collaboration
Academics and Experience
Qualification
Bachelors / MBA in Marketing
Work Experience
7+ years of experience
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