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Cluster Marketing Manager
3 months ago
Job TitleCluster Manager MarketingDivision / DepartmentMarketingReports toState Head Marketing
Job / Role PurposeWork towards execution of marketing campaign, with tie-ups with local players to offer freebies to Trends customers for delight factor. Perform competition study and appraise HO of the same regularly while ensuring regular practical and quality data entry into the system.
KPIsKRAsDrive FootfallMaximize return on money invested while doing promotional activities at stores and in catchment.Generate other income through gift voucher sale & space on hire.Business ProcessBetter GRN processing.More efficient PO generation process.Customer CentricityEnsure practical data entry for loyalty customers.Do customer exit interviews to understand pain points / feedback from shopping / non-shopping.Tie-ups at local level will help customer satisfaction.
Major ChallengesTravelling is key while opening stores in Tier 2 towns as CMMs will visit the stores frequently which will help get understanding of customer behaviour and local feedback.Strengthen loyalty program during regular follow-ups with SMs.
Key DecisionsPlan marketing activities in advance with proper checklist.
Skills and CompetenciesFunctional / Technical CompetenciesInnovation and CreativityCustomer CentricityAnalytical SkillsBehavioural CompetenciesConfidence and DecisivenessResult OrientationTeamwork and Collaboration
Academics and ExperienceQualificationBachelors / MBA in MarketingWork Experience7+ years of experience
