Content Strategist

4 weeks ago

Hyderabad, India Virtusa Full time
Content Strategist - CREQ179671 Description

Essential Responsibilities:

Responsible for the creation and implementation of digital content strategies for a portfolio of digital products and channels to support customer and business goals. Develops digital
content development plans for other teams within marketing.

Responsible for content lifecycle for a product or portfolio by developing governance
requirements and deliverables based on segments and markets.

Provides guidance and strategy to internal marketing partners, including copywriters,
product management, marketing strategy, SEO analysts, etc.

Responsible for developing content marketing briefs for internal and external partners. May
manage day-to-day relationships with partners and third party vendors.

Leads audits, qualitative, quantitative, and gap analyses across products, portfolios, and
channels.

Responsible for reporting on content effectiveness across markets, segments, and
channels.
Perform a comprehensive audit of website content, alongside existing design effort
Establish a tagging and categorization strategy to improve content discoverability
Rank content in terms of relevance, usefulness, and alignment with design and business goals
Map old content to new site architecture to aid the setup of redirects and maintaining SEO value
Validate content is applied to AEM platform templates following intended structure and format
Other duties as assigned or requested.

EXPERIENCE
Required
7 years of Marketing and Communications
7 years in Communications Strategy
7 years of Web Content Management

EDUCATION
Required
Bachelor's degree in Communication or Marketing OR 6 years of progressive related
experience in lieu of education
Preferred
Master's degree in Communication or Marketing

Skills:

Excellent written, interpersonal communication, and presentation skills. Proven track record of meeting / exceeding project requirements and delivering successful projects on schedule

Successfully partners through collaboration with an ability to lead and influence others within
a matrixed organization

A passion for technology and digital media, including knowledge of evolving best practices,
web trends, UX design, and digital marketing best practices. Experience delivering content to meet accessibility and Section 508 compliance requirements preferred

Deep, proven expertise in content strategy development and integrated tactical
implementation for complex, large initiatives

Strong planning and project management skills

Primary Location Hyderabad, Andhra Pradesh, India Job Type Experienced Primary Skills Content Operations, AEM Sites Years of Experience 10 Travel No

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