Field Marketing Specialist

Found in: Talent IN C2 - 2 weeks ago

Bengaluru, India Fortinet Full time

Field Marketing Specialist 

Location - Bangalore 

To accompany our exponential growth in the India & SAARC region, Fortinet is seeking a Field Marketing Specialist in the IT Industry to help further expand our customer and market footprint in the India & SAARC market by focusing on brand awareness as well as lead and pipeline building activities. The right candidate for this role combines strategic thinking and tactical execution skills.

Based in our Bangalore office, this position will report to the Field Marketing Director, India & SAARC Region. The Field Marketing Specialist will be working closely with sales to understand their targets, priorities and key accounts and collaborate with various EMEA marketing departments. 

Duties and Responsibilities: 

1) Work with sales and India Field Marketing to develop, enhance and execute a field marketing plan which best supports business growth and is designed to drive brand awareness, leads, demand and pipeline. The Field Marketing Plan should be in line with corporate, APAC and the regions sales and marketing priorities and messaging, translating strategy into actions.

2) Develop and drive integrated marketing programs which consist of best practice marketing mix elements that generate quality prospects 

3) Leverage and localize a repeatable and systematic set of programs to drive demand with the right balance between in-country and global campaigns

4) Manage key marketing activities like lead gen campaigns, events (virtual for the time being and when possible again also physical/live), industry conferences and sponsorships

5) Manage and tracking of results/ROI per spend 

6) Manage relationships with agencies

7) Provide reporting and analysis on Field Marketing Activities 

8) Work closely with different Fortinet teams (e.g. India Business Development, APAC demand centre) on closed-loop lead generation process around direct marketing activities, database segmentation and web initiatives among others

9) General coordination of events such as end customer days and industry conferences. This includes the preparation and follow up for each event 

 9) Work closely with sales team on building segment wise and vertical wise “C” level connects and drive demand gen activities. 

10) Social Media usage and knowledge 

110 Drive digital campaigns and work closely in building the India narrative with PR team. 

11) Creation of marketing campaigns in Eloqua 

12) Other duties as assigned 

13) Role involves operational tasks and on ground execution. 

Profile / Education / Experience 

3 to 6 years of experience in IT Marketing/high-tech, preferably IT-Security

Minimum 3 years working directly with field sales and sales executives on marketing programs 

 Experience in marketing program management

 Demonstrated success in Field Marketing for a high-tech vendor meeting the revenue goals of sales teams

Complete understanding and proven track record across all field marketing tactics, with integrated campaigns and communications, to drive the pipeline: digital campaigns, call out campaigns, event management, high-touch tactics, etc.

 Excellent English written and verbal communication skills

 Strong business acumen and work ethic

Ability to work cross-functionally to plan and execute successful marketing programs

Ability to manage the planning and execution of programs in a deadline-driven environment

Positive attitude, self-motivated, result- and data-driven, creative, responsive and ability to set priorities

A self-motivated, independent thinker who can drive and deliver defined projects and meaningful content – 

Candidate must thrive in a fast-paced, ever-changing environment - Competitive, self-starter that is motivated to succeed

 Must be metrics driven and a strong analytic thinker

 Ability to influence and build cross functional relationships - Knowledge of CRM/sales/email automation systems and how to maximize them for efficient lead distribution and reporting (SFDC & Pardot experience a plus) 

 Proficient use of MS Office applications 

Location – Bangalore 

Time – 9 to 6 pm. No hybrid 

  • Influencer Marketing Specialist

    Found in: Whatjobs IN C2 - 6 days ago

    Bengaluru, India Digma Marketing Full time

    Company Description Digma Marketing is a digital marketing agency located in Bengaluru. We specialize in comprehensive digital marketing solutions that are tailored to drive brand growth. Our services include strategic digital marketing, social media engagement, PPC advertising, SEO and content creation, and e-commerce optimization. Our goal is to amplify...

  • Influencer Marketing Specialist

    Found in: Appcast Linkedin IN C2 - 6 days ago

    Bengaluru, India Digma Marketing Full time

    Company Description Digma Marketing is a digital marketing agency located in Bengaluru. We specialize in comprehensive digital marketing solutions that are tailored to drive brand growth. Our services include strategic digital marketing, social media engagement, PPC advertising, SEO and content creation, and e-commerce optimization. Our goal is to amplify...

  • Influencer Marketing Specialist

    Found in: Talent IN 2A C2 - 6 days ago

    Bengaluru, India Digma Marketing Full time

    Company Description Digma Marketing is a digital marketing agency located in Bengaluru. We specialize in comprehensive digital marketing solutions that are tailored to drive brand growth. Our services include strategic digital marketing, social media engagement, PPC advertising, SEO and content creation, and e-commerce optimization. Our goal is to amplify...

  • Field Sales Specialist

    Found in: Talent IN C2 - 2 weeks ago

    Bengaluru, India Wingsbizpro Full time

    Company OverviewWINGS Brand Activations provides integrated marketing solutions to brands worldwide. With 25 years of industry experience and a reputation for excellence, we are dedicated to delivering impactful marketing strategies. As a part of the WINGS Group of Companies, we have a strong presence across 29 states in India and 8 other countries...

  • Digital Marketing Specialist

    Found in: Talent IN 2A C2 - 5 days ago

    Bengaluru, India Zype Technologies Full time

    Company Description Zype Technologies is a collaborative IT Services and Digital Solutions company based in Karnataka. We have been supporting enterprise clients for over 8 years and are focused on building an employee-first, performance-based culture. Our goal is to create a collaborative and inclusive environment that supports employees and empowers them...

  • Digital Marketing Specialist

    Found in: Appcast Linkedin IN C2 - 5 days ago

    Bengaluru, India Zype Technologies Full time

    Company Description Zype Technologies is a collaborative IT Services and Digital Solutions company based in Karnataka. We have been supporting enterprise clients for over 8 years and are focused on building an employee-first, performance-based culture. Our goal is to create a collaborative and inclusive environment that supports employees and empowers them...

  • Digital Marketing Specialist

    Found in: Talent IN 2A C2 - 6 days ago

    Bengaluru, India Chattels Design Full time

    Company Description Chattels Design is a trusted and reliable home interior design company based in Bengaluru. With a commitment to excellence, our team treats every project as a unique design journey, from design and manufacture to installation. We believe that a home is an ultimate expression of hopes and aspirations, and we strive to create exceptional...

  • Digital Marketing Specialist

    Found in: Appcast Linkedin IN C2 - 6 days ago

    Bengaluru, India Chattels Design Full time

    Company Description Chattels Design is a trusted and reliable home interior design company based in Bengaluru. With a commitment to excellence, our team treats every project as a unique design journey, from design and manufacture to installation. We believe that a home is an ultimate expression of hopes and aspirations, and we strive to create exceptional...

  • Digital Marketing Specialist

    Found in: Whatjobs IN C2 - 6 days ago

    Bengaluru, India Chattels Design Full time

    Company Description Chattels Design is a trusted and reliable home interior design company based in Bengaluru. With a commitment to excellence, our team treats every project as a unique design journey, from design and manufacture to installation. We believe that a home is an ultimate expression of hopes and aspirations, and we strive to create exceptional...

  • Digital Marketing Specialist

    Found in: Appcast Linkedin IN C2 - 5 days ago

    Bengaluru, India fyoc.in Full time

    Company Description Fight Your Own Case (FYOC) is a one-stop solution for all legal needs, providing reliable lawyers and services for litigation, advisory, and drafting purposes. We aim to empower individuals to take control of their legal matters by providing accessible and comprehensive legal solutions. Role Description This is a full-time on-site role as...

  • Digital Marketing Specialist

    Found in: Talent IN 2A C2 - 5 days ago

    Bengaluru, India fyoc.in Full time

    Company Description Fight Your Own Case (FYOC) is a one-stop solution for all legal needs, providing reliable lawyers and services for litigation, advisory, and drafting purposes. We aim to empower individuals to take control of their legal matters by providing accessible and comprehensive legal solutions. Role Description This is a full-time on-site role as...

  • Marketing Specialist

    Found in: Whatjobs IN C2 - 2 weeks ago

    Bengaluru, India Quantiphi Full time

    Job Role:Marketing Specialist / Senior Specialist - Partner MarketingLocation:Bangalore / Mumbai (Hybrid)Job Summary:We are seeking a passionate and driven Junior Marketer to join our dynamic marketing team. As a Junior Marketer, you will play a crucial role in supporting the Channel Marketing team in executing effective marketing strategies that drive brand...

  • Influencer Marketing Specialist

    Found in: Whatjobs IN C2 - 6 days ago

    Bengaluru, India Haulpack Full time

    Company Description Haulpack is a platform that empowers creators to collaborate with their favorite brands such as Amazon, Meesho, Myntra, Ajio, Flipkart, and others. Creators can curate their own storefronts, tag products in their social media posts, and simplify the shopping experience for their followers. Haulpack also offers streamlined solutions for...

  • Influencer Marketing Specialist

    Found in: Appcast Linkedin IN C2 - 6 days ago

    Bengaluru, India Haulpack Full time

    Company DescriptionHaulpack is a platform that empowers creators to collaborate with their favorite brands such as Amazon, Meesho, Myntra, Ajio, Flipkart, and others. Creators can curate their own storefronts, tag products in their social media posts, and simplify the shopping experience for their followers. Haulpack also offers streamlined solutions for...

  • Influencer Marketing Specialist

    Found in: Talent IN 2A C2 - 6 days ago

    Bengaluru, India Haulpack Full time

    Company DescriptionHaulpack is a platform that empowers creators to collaborate with their favorite brands such as Amazon, Meesho, Myntra, Ajio, Flipkart, and others. Creators can curate their own storefronts, tag products in their social media posts, and simplify the shopping experience for their followers. Haulpack also offers streamlined solutions for...

  • Social Media Marketing Specialist

    Found in: Talent IN 2A C2 - 5 days ago

    Bengaluru, India Ok Dada Full time

    Company Description'Ok Dada' is a fairly new brand founded by a chef , they serve some delicious soft serves, thick shakes and sundaes Role DescriptionThis is a full-time on-site role for a Social Media Marketing Specialist at Ok Dada in Bengaluru. The Social Media Marketing Specialist will be responsible for daily social media management and content...

  • Social Media Marketing Specialist

    Found in: Appcast Linkedin IN C2 - 5 days ago

    Bengaluru, India Ok Dada Full time

    Company Description'Ok Dada' is a fairly new brand founded by a chef , they serve some delicious soft serves, thick shakes and sundaes Role DescriptionThis is a full-time on-site role for a Social Media Marketing Specialist at Ok Dada in Bengaluru. The Social Media Marketing Specialist will be responsible for daily social media management and content...

  • Marketing Specialist

    Found in: Whatjobs IN C2 - 2 weeks ago

    Bengaluru, India Quantiphi Full time

    Job Role: Marketing Specialist / Senior Specialist - Partner Marketing Location: Bangalore / Mumbai (Hybrid) Job Summary: We are seeking a passionate and driven Junior Marketer to join our dynamic marketing team. As a Junior Marketer, you will play a crucial role in supporting the Channel Marketing team in executing effective marketing strategies that...

  • Marketing Specialist

    Found in: Appcast Linkedin IN C2 - 2 weeks ago

    Bengaluru, India Quantiphi Full time

    Job Role: Marketing Specialist / Senior Specialist - Partner MarketingLocation: Bangalore / Mumbai (Hybrid)Job Summary:We are seeking a passionate and driven Junior Marketer to join our dynamic marketing team. As a Junior Marketer, you will play a crucial role in supporting the Channel Marketing team in executing effective marketing strategies that drive...

  • Marketing Specialist

    Found in: Talent IN 2A C2 - 2 weeks ago

    Bengaluru, India Quantiphi Full time

    Job Role: Marketing Specialist / Senior Specialist - Partner MarketingLocation: Bangalore / Mumbai (Hybrid)Job Summary:We are seeking a passionate and driven Junior Marketer to join our dynamic marketing team. As a Junior Marketer, you will play a crucial role in supporting the Channel Marketing team in executing effective marketing strategies that drive...