Marketing Research Analyst
4 weeks ago
We represent ourselves as Dhirendra Group wherein we have multiple companies under our canopy. We are vertically integrated in the food industry wherein we source directly from farmers, have our own processing units, a massive Soybean Solvent plant with a capacity of 600 Tons per day, warehouses at several locations, retail brands, domestic trading, and import-export across the world.
The Role
Job Description:
Agri/Soya domain exp needed
As a Marketing Analyst (Business intelligence & analytics), you play a critical role in helping businesses understand their target audience, market trends, and the effectiveness of their marketing strategies.
Responsibilities:
- Market Research: Conducting thorough research to understand market trends, consumer behavior, and competitive landscapes. This involves gathering data from various sources such as surveys, interviews, industry reports, and online analytics tools.
- Data Analysis: Analyzing data to extract actionable insights that can inform marketing strategies
- Consumer Segmentation: Identifying different market segments based on demographics, psychographics, and behavioral patterns
- Performance Tracking: Monitoring and measuring the performance of marketing campaigns across different channels that involves setting KPIs (Key Performance Indicators) and using metrics like ROI, CTR (Click-Through Rate), conversion rates, and customer acquisition costs to assess effectiveness.
- Forecasting and Predictive Analysis: Using historical data and statistical models to forecast future trends, sales projections, and consumer demand.
- Competitive Analysis: Keeping track of competitors\' marketing strategies, product offerings, and market positioning.
- Recommendations and Reporting: Providing actionable recommendations based on data analysis to optimize marketing campaigns and improve ROI
- A/B Testing and Experimentation: Designing experiments to test different marketing tactics, messaging, and creative elements
- Customer Feedback Analysis: Mining customer feedback from various sources (e.g., surveys, reviews, social media) to understand sentiment, identify pain points, and uncover opportunities for improvement.
- Adapting to Technological Changes: Staying updated on the latest marketing tools, technologies, and platforms to leverage data-driven insights effectively and stay ahead of the competition
Ideal Profile
- You have at least 2 years experience ideally in Consumer Insights / Market Research within Utilities industry.
- You are service-oriented with excellent interpersonal skills.
- Experience within would be a strong advantage.
- You are a strong networker & relationship builder
- You pay strong attention to detail and deliver work that is of a high standard
- You enjoy finding creative solutions to problems
What's on Offer?
- Strong opportunities to progress your career
- Fantastic work culture
- Opportunity to make a positive impact
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