Manager- Product Marketing

1 month ago

Chennai, India Bahwan Cybertek Group Full time

Role: Associate Product Marketing Manager/Product Marketing Manager  

 

Primary Responsibilities:  

  • Setting the vision for our content strategy and editorial calendar. 

  

  • Developing a diverse content portfolio, directed to both technical and non-technical audiences, and serving the entire customer journey, from awareness to purchase and post-sales 

 

  • Serving as an expert on dropthought’s platform, customer needs, and competitive landscape in order to accelerate adoption and usage 
     
     
  • Working with the Heads of Marketing to create core product positioning and messaging 

 

  • Working with customers and partners to understand business requirements for translation into sales tools, and uncovering successes to create case studies 

 

  • Monitor the effectiveness of marketing campaigns and programs to make data-driven enhancements 

  

  • Create customer-facing content along the buyer's journey as well as sales enablement assets. 

  

  

  • Editing and improving writing sourced from teams across the company.  

  

 
 
 

  • Manage content calendar for dropthought by working with different stakeholders to develop and publish content.  

 

 

 
 
You can be a great match, if you fulfill the following criteria:  
 
 
 

  • BA/BS in business or related field; MBA preferred 

  

  • 3-5 years of hands-on B2B content marketing experience – ideally in the enterprise SaaS space 

  

  • Outstanding written and verbal communication skills 

  

  • Demonstrated expertise in nurturing a target audience across various platforms and formats such as, blog, email, and social media to drive traffic and convert 

  

  • Experience developing content across a variety of mediums, including short-form (email scripts, ads and social media posts) and long-form (white papers, ebooks, long articles). 

  

  • Understanding of content production processes including design, layout, reviews, and approval  

  

  • Creativity. Someone who is willing to bring an endless supply of new ideas. This role offers LOTS of room to think creatively. 

   

  • Ownership. Someone who is comfortable taking on projects and seeing them through to completion. Someone whom colleagues can count on to work independently. 

 

Requirements

Role: Associate Product Marketing Manager/Product Marketing Manager  

 

Primary Responsibilities:  

  • Setting the vision for our content strategy and editorial calendar. 

  

  • Developing a diverse content portfolio, directed to both technical and non-technical audiences, and serving the entire customer journey, from awareness to purchase and post-sales 

 

  • Serving as an expert on dropthought’s platform, customer needs, and competitive landscape in order to accelerate adoption and usage 
     
     
  • Working with the Heads of Marketing to create core product positioning and messaging 

 

  • Working with customers and partners to understand business requirements for translation into sales tools, and uncovering successes to create case studies 

 

  • Monitor the effectiveness of marketing campaigns and programs to make data-driven enhancements 

  

  • Create customer-facing content along the buyer's journey as well as sales enablement assets. 

  

  

  • Editing and improving writing sourced from teams across the company.  

  

 
 
 

  • Manage content calendar for dropthought by working with different stakeholders to develop and publish content.  

 

 

 
 
You can be a great match, if you fulfill the following criteria:  
 
 
 

  • BA/BS in business or related field; MBA preferred 

  

  • 3-5 years of hands-on B2B content marketing experience – ideally in the enterprise SaaS space 

  

  • Outstanding written and verbal communication skills 

  

  • Demonstrated expertise in nurturing a target audience across various platforms and formats such as, blog, email, and social media to drive traffic and convert 

  

  • Experience developing content across a variety of mediums, including short-form (email scripts, ads and social media posts) and long-form (white papers, ebooks, long articles). 

  

  • Understanding of content production processes including design, layout, reviews, and approval  

  

  • Creativity. Someone who is willing to bring an endless supply of new ideas. This role offers LOTS of room to think creatively. 

   

  • Ownership. Someone who is comfortable taking on projects and seeing them through to completion. Someone whom colleagues can count on to work independently. 

 

Benefits

Standard

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