Digital Marketing Manager

4 months ago

Ahmedabad, India Snaphunt Full time

The Offer

  • Strong opportunities to progress your career
  • Flexible working options
  • Fantastic work culture

The Job

Responsibilities:

  • Strategic Planning: Develop and implement high-level marketing strategies to achieve business goals and drive growth.
  • Team Leadership: Manage and mentor a team of Digital Marketing Specialists, Content Writers, and Social Media Managers.
  • Campaign Management: Oversee the execution of digital marketing campaigns, including SEO, PPC, content marketing, social media, email marketing, and more.
  • Diversified Marketing: Explore and implement additional marketing channels such as affiliate marketing, influencer marketing, partnerships, and events.
  • Budget Management: Allocate and manage the marketing budget, ensuring efficient use of resources and maximizing ROI.
  • Performance Tracking: Monitor, analyze, and report on the performance of marketing campaigns using analytics tools. Adjust strategies based on data-driven insights.
  • Collaboration: Work closely with leadership to ensure marketing efforts are aligned with overall business objectives.
  • Market Research: Conduct market research to stay informed about industry trends, competitor activities, and potential opportunities for growth.

The Profile

Qualifications:

  • Experience: At least 5 years of experience in marketing, with a focus on digital marketing. Proven track record in developing and implementing successful marketing strategies.
  • Leadership Skills: Strong leadership and team management skills, with experience in managing a diverse team.
  • Marketing Expertise: In-depth knowledge of various marketing channels, including SEO, PPC, content marketing, social media, email marketing, affiliate marketing, and influencer marketing.
  • Analytical Skills: Proficiency in using analytics tools (e.g., Google Analytics, HubSpot) to track and analyze campaign performance.
  • Communication Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively with different teams and stakeholders.
  • Creative Thinking: Ability to think creatively and explore innovative marketing strategies.
  • Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or relevant certifications are a plus.

 

Preferred Qualifications:

  • Healthcare Industry Experience: Experience in marketing within the healthcare industry, digital marketing agency, or SaaS company.
  • Certifications: Relevant certifications in digital marketing, SEO, Google Ads, or social media marketing.

The Employer

Our client is a digital marketing agency specializing in comprehensive digital marketing services for healthcare providers, including physiotherapists, dental clinics, and medical clinics.

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