Marketing Executive, Events

3 months ago

Gurugram, India The Economist Full time

Introduction

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. Economist Impact creates world-class events that truly bring the content of The Economist to life. 

An opportunity has arisen for a passionate marketer to join Economist Impact as a Marketing Executive. The successful candidate will be based out of our Gurugram office and will be responsible for the planning and delivery of cross-channel marketing campaigns to secure delegate revenue and attendance for our large scale events portfolio. 

This is a rare opportunity to join an ambitious and dynamic team looking to double its growth in the next financial year. We are looking for a motivated marketing professional in the early stages of their career eager to develop their skills and work in a passionate and fast-paced environment. The successful candidate is a great communicator with a can-do attitude, master of multitasking and with an interest in marketing technology.

Accountabilities

How you will contribute:

Execute effective marketing campaigns for a range of events including webinars, conferences and large scale events using a mix of channels (web/email/print campaigns, telemarketing, social media, PPC, Execute end to end email marketing campaigns including automated journeys and reporting Assist the marketing manager on the management and execution of marketing partner relationships with external media publications, and industry associations Monitor, track, and provide analysis of marketing performance and adjust campaign plans accordingly including, but not limited to; web traffic, email marketing analytics, social media Assist the marketing manager in the execution of PR campaigns including press coverage reporting and ongoing press relationships Maintain the database and clean data lists Support the sales team generating leads and maintaining the lead generation weekly report Develop content for all marketing materials including emails, banner ads, print ads, digital ads, press releases and social media posts with messaging appropriate to the target audience  Develop a strong understanding of your events and perform competitive analysis to make decisions and recommendations based on the competitive landscape  Partner with other functions including sponsorship, programming, operations and design 

Experience, skills and professional attributes

The ideal skills for this role are: 

1-2 years of marketing experience. Events experience is a plus. An understanding of conventional and new customer acquisition channels, online marketing and social media Experience managing website tools like wordpress and analytics systems such as Google Analytics.  Experience using email marketing platforms. Salesforce Marketing Cloud or Eloqua would be ideal.  Ability to manage multiple tasks simultaneously and work to tight deadlines Excellent written English and communication skills Highly self-motivated, intuitive, energetic and with great attention to detail  Driven to explore new marketing tactics and optimise traditional channels  Naturally curious and highly motivated to exceed targets working in a team  Campaign tracking, reporting and analytical skills at campaign level PPC and paid media experience is not required but will be a plus

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation , age or marital status.

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