General Manager
2 months ago
Automotive General Sales Manager (GSM) - Essential Duties
- Hires, trains, supervises and monitors the performance of the new- and used-vehicle department managers.
- Participates in the preparation of the annual dealership forecast by projecting unit sales, gross profits, expenses, and operating profits for the new- and used-sales departments.
- Meets with sales managers (new and used) to establish annual and monthly objectives for unit sales, gross profits, expenses and operating profit.
- Ensures that sales managers (new and used) understand dealership policies, procedures and sales systems.
- Provides feedback annually to new- and used-vehicle department personnel during career development sessions.
- Works with dealer and general manager to determine appropriate days supply for new and used vehicles and orders/acquires vehicle inventory accordingly.
- Establishes standards for displaying, merchandising and maintaining new and used vehicles.
- Establishes procedures for quick disposal of over-aged vehicles.
- Issues all demonstrators and ensures that appropriate dealership records are maintained.
- Checks the condition of all demonstrators monthly.
- Audits repair orders for used vehicles as needed to ensure prompt reconditioning.
- Meets with the general manager to review monthly forecasts, commission sheets, productivity reports, and the profit performance of each department as a whole and each salesperson individually.
- Studies local market conditions, demographics, and past sales history. Makes recommendations to the general manager regarding short- and long-range advertising plans, sales promotions, staffing needs, lease promotions, and compensation plans.
- Conducts major sales promotions and advertising as needed (i.e., used-car classifieds, large new display ads, radio, Internet etc.).
- Approves all sales incentives in writing before submitting to the office.
- Addresses customer complaints to ensure high level of customer satisfaction.
- Creates systems that ensure ongoing sales training, including weekly sales meetings.
- Audits all appraisals of trade-in vehicles. Attends auction at least once monthly.
- Reviews and initials all deals before they are posted.
- Facilitates new-vehicle pre-delivery with the service manager.
- Makes sure facility is secure, well lit, and professional in appearance.
- Maintains a professional appearance.
- Attends managers meetings as requested.
- Other tasks as assigned.
Automotive General Sales Manager (GSM) - Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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