Manager - Competitive and Market Intelligence

1 month ago

Gurugram, India Criteo Full time

Your role

includes building compelling and actionable resources for enabling our commercial (sales) teams, enabling them to engage in meaningful conversations regarding key competitors.

CMI enablement for Product Org: Support our Product Solutions, Product, and R&D teams through rigorous competitive feature analysis. Your contributions will play a crucial role in enhancing technology, product roadmaps, use cases, and functionality. You will collaborate with the product team to raise awareness of high-priority evaluations or customers facing competitive pressures.

Actionable Resource Development, CMI Platform Management and Communication Strategy: Take ownership of building CMI assets and enablement resources while managing the organization of CMI documents and deliverables within our Internal Centralized CMI HUB Platform. You will be developing actionable resources for enablement initiatives and ensuring effective communication surrounding CMI resources at Criteo by effectively leveraging meetings, training, newsletters, CRM, and our CMI asset collaboration tools.

Win-Loss Analysis and CRM Analytics for Measurable Competitive Insights: Perform thorough competition win-loss analysis to discern emerging trends, recognize recurring patterns, and uncover actionable insights. Utilize our CMI tool and CRM analytics to effectively extract valuable competitive insights and track trends derived from client interactions. Additionally, maintain an up-to-date competitive dashboard within the CRM system to provide quick access to essential competitive intelligence.

Insightful Reporting: Translate complex data and information into compelling insight stories that drive informed business decisions and foster growth.

Visual Communication: Develop visually appealing reports and presentation findings that effectively convey key insights and recommendations to cross-functional stakeholders and senior management.

Competitor Monitoring: Keep a daily pulse on industry news, curating key headlines for internal stakeholders. Issue CI Alerts when significant news impacts our business.

Strategic Insights: Lead the development and synthesis of competitive information, proactively detecting market shifts to facilitate the development of mitigation strategies.

Support major analyst evaluative research responses, overseeing project management, information gathering, and coordination with internal stakeholders. Respond to analyst requests, manage responses, and coordinate activities with internal teams to ensure timely and accurate deliverables.

Who You Are:

Minimum 5 years of experience in competitive and market intelligence, with a strong background in the Adtech industry, specifically Competitive Intelligence / GTM / product marketing / Sales Enablement or related areas.

Work efficiently and effectively under tight deadlines and balance multiple projects by prioritizing them effectively.

Expertise in creating compelling presentations that effectively train and communicate key findings and recommendations to cross-functional stakeholders

Confident and clear written and verbal communication skills, including experience in preparing presentations (and ideally written reports) for presenting to internal stakeholders and external customers, across all levels

Ability to work cross-functionally to align multiple stakeholders and teams

Strong analytical and critical thinking for examining market trends, broker research, and other relevant topics.

Have the ability to grasp and simplify complex industry, product, and customer concepts

Have a bias towards critical thinking, expertise, and action

Detail-oriented with excellent multitasking abilities.

Bonus Points For

Prior work experience in commerce advertising / Adtech.

Familiarity with CRM analytics for competitive insights.

If you are a motivated individual with a passion for executing competitive analysis and market intelligence tasks, ready to contribute to the success of a leading independent ad tech company, we encourage you to apply for the Competitive and Market Intelligence Manager role at Criteo. This role offers a unique opportunity to actively participate in shaping our GTM strategy and driving informed business decisions through hands-on execution, while also contributing strategically to our competitive advantage.

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