Digital Marketing Manager

2 months ago


Kolkata, India AccorHotel Full time
Job Description

    • Develop and implement comprehensive digital marketing strategies to drive brand awareness, website traffic, and web-direct growth bookings for rooms, F&B outlets and events
    • Lead multi-channel digital campaigns across social media, email marketing, SEO, SEM, and content marketing in collaboration with external partners
    • Collaborate with internal teams to ensure brand consistency in all digital touchpoints
    • Monitor and optimize campaign performance to maximize ROI online 

Qualifications

  • Has digital marketing agency experience- minimum 2 years
  • Bachelor’s degree in Marketing, Digital Marketing, or related field (Master’s preferred).
  • Proven experience (5+ years) in a digital marketing role, preferably in hospitality or a related field.
  • Expertise in Google Analytics, Google Ads, Facebook Ads, and social media platforms.
  • Strong understanding of SEO/SEM, content marketing, and influencer marketing.
  • Excellent communication, project management, and leadership skills.
  • Creative thinker with attention to detail and the ability to multitask.
  • Data-driven approach with an ability to analyse data and derive actionable insights.
  • Knowledge of design and content creation tools is a plus (Photoshop, Canva, etc.).




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