Marketing Manager

2 weeks ago

Ambattur Chennai Tamil Nadu, India nestlay rooms Full time ₹ 33,60,000 - ₹ 48,00,000 per year

About Nestlay Rooms :-

Nestlay Rooms is a growing hospitality brand committed to providing affordable, comfortable, and premium stays for travelers

Job Description :-

The Marketing Manager will lead Nestlay Rooms' marketing initiatives to strengthen brand presence, drive bookings, and enhance customer engagement across all digital and offline channels. This role combines strategic planning, creative campaign development, and data-driven execution to increase market share and brand loyalty.

Key Responsibilities :

1. Strategic Planning & Brand Management

  • Develop and execute the overall marketing strategy aligned with Nestlay Rooms' business goals.
  • Build and maintain a strong, consistent brand identity across all touchpoints.
  • Conduct competitor and market analysis to identify trends and opportunities.

2. Digital Marketing & Online Presence

  • Oversee performance marketing campaigns across Google Ads, social media, and OTAs (Online Travel Agencies).
  • Manage SEO, SEM, and social media marketing to increase website traffic and direct bookings.
  • Supervise content creation for digital channels, including the website, email newsletters, and social platforms.
  • Track and analyze campaign performance metrics using tools like Google Analytics and Meta Business Suite.

3. Partnerships & Promotions

  • Collaborate with travel platforms, influencers, and tourism boards to boost brand visibility.
  • Develop and manage seasonal promotions, offers, and loyalty programs.
  • Coordinate with sales teams to support property-level marketing efforts.

4. Customer Engagement & Experience

  • Implement strategies to enhance guest satisfaction and gather feedback for continuous improvement.
  • Manage online reputation through proactive responses to guest reviews on Google, TripAdvisor, and OTAs.

5. Budget & Team Management

  • Plan and manage the annual marketing budget efficiently.
  • Lead and mentor the marketing team, fostering creativity and accountability.
  • Work cross-functionally with design, operations, and sales teams to ensure marketing alignment.

Qualifications & Requirements:

  • Experience in marketing, preferably within the hospitality, travel, or lifestyle industry.
  • Strong understanding of digital marketing tools, analytics, and trends.
  • Excellent communication, leadership, and project management skills.
  • Creative mindset with the ability to translate insights into impactful campaigns.

Job Type: Full-time

Pay: ₹28, ₹40,000.00 per month

Benefits:

  • Food provided

Work Location: In person

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