Digital Marketing Executive

14 hours ago

College Square Kolkata, India 2Coms Consulting Pvt Ltd. Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Description

Job Title: Performance Marketing Specialist

Location: Kolkata | Work Mode: WFO Kolkata Beck Bagan

Experience: 2–5 years

About Global Talent Square: Global Talent Square is a fast-growing organization driving impactful recruitment and talent solutions across global markets. With multiple active campaigns and ambitious growth plans, we are scaling our marketing team to ensure we maximize performance and digital ROI.

Role Overview: We are looking for 2 Performance Marketing Specialists who will manage and scale our active campaigns across multiple platforms. This role requires expertise in digital advertising, analytics, and campaign optimization. The ideal candidate is data-driven, creative, and able to work in a fast-paced environment with multiple projects.

Key Responsibilities

  • Plan, execute, and optimize paid campaigns across Google, Meta, LinkedIn, and other channels.
  • Drive lead generation, conversions, and brand visibility through measurable digital campaigns.
  • Monitor performance metrics (CPC, CTR, ROI, CAC, etc.) and prepare regular reports.
  • Collaborate with creative and content teams to develop compelling ad creatives.
  • Stay updated with industry trends, tools, and best practices.
  • Ensure continuity and support as backup for team members when required.

Requirements

  • 2–5 years of hands-on experience in performance marketing.
  • Strong knowledge of Google Ads, Facebook Ads Manager, LinkedIn Ads & programmatic platforms.
  • Proficiency in analytics tools (Google Analytics, Data Studio, etc.).
  • Excellent understanding of A/B testing, funnels, and customer acquisition strategies.
  • Strong analytical skills with the ability to interpret campaign data.
  • Ability to manage multiple campaigns/projects simultaneously.

Benefits

  • Why Join Us?
  • Opportunity to be part of a growing global brand.
  • Work on high-impact campaigns with measurable outcomes.
  • Collaborative work environment with growth opportunities.

For mOre details call Monali @ or forward cv @

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