Senior Copywriter

2 days ago

Bengaluru, Karnataka, India Sunny Side Up Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Sunny Side Up is an award-winning full-service agency. We solve business problems - for the largest global brands to the boldest young startups. Our expertise cuts across industries, from education to healthcare, and B2B MNCs to D2C brands. Our playground is diverse - spanning consulting to creative, strategic insights to storytelling, and design to digital.

We are hiring. Members are invited to join our team based on capability and attitude, not just years. And we look for those who bring value, not just resumes.

Responsibilities but not limited to:-

· Collaborate closely with the Marketing (Product and Performance), Brand, and Business teams to transform creative briefs into high-performing, concept-driven campaigns.

· Mentor junior copywriters in developing strategic messaging and deliverables.

· Analyze and align with creative briefs to develop copy and concepts that meet the outlined goals and objectives.

·Prioritize work and resources across multiple projects, ensuring effective collaboration with designers, copywriters to meet deadlines.

· Lead and participate in brainstorming sessions, fostering strategic and creative thinking to produce innovative and actionable creative ideas.

· Review and approve team-generated copy, ensuring timely and effective delivery that addresses marketing goals and challenges.

· Craft compelling and innovative narratives for digital media, video, mobile, and audio platforms that resonate with target audiences and drive brand engagement.

·Translate marketing strategies into creative concepts, partnering with business and marketing teams to ensure content aligns with brand and business objectives.

·Monitor competitor activities, sharing insights with the team to stay ahead of trends.

·Build and maintain a creative repository, updating it regularly; prepare presentations and creative reviews, using feedback to refine future campaigns.

Requirements:

·5-6 years of relevant experience in a reputed
creative agency or digital agency is a must;

·Proficiency with computers and all MS Office applications (Microsoft Word, Excel, Outlook, and PowerPoint)

Must-Have Mindsets and Skillsets

Skillset

·
Exceptional Writer and Communicator

: Capable of delivering flawless writing and presenting ideas effectively.

·
Proven Track Record

: Demonstrated impact on business goals through creative outputs.

·
Creative Problem Solver

: Ability to generate innovative ideas based on deep customer insights and translate raw ideas into compelling content.

· 
Creative Expertise

: Strong conceptual skills and mastery of visual language, with an ability to execute across design and other mediums.

·
Adaptability

: Thrive in a fast-paced, dynamic, and often ambiguous environment, capable of multitasking and prioritizing effectively.

·
Attention to Detail

: A meticulous approach to analyzing problems and solutions, ensuring high-quality, zero-defect output.

·
Leadership in Execution

: Not afraid to dive into creative execution when needed, leading by example at every level.

Mindsets

·
Tolerance for Ambiguity

: Ability to take action and deliver in imperfect conditions with a "get it done" mindset.

·
Ownership and Drive

: A proactive leader, always looking for new initiatives to take charge of and drive forward.

·
Relentless Innovation

: Continuously pursuing creative innovation while staying aligned with business objectives.

·
Obsessed with Process Excellence

: Consistently refining and improving processes to ensure top-quality results.

·
Empathetic and Inspirational

: Committed to bringing out the best in teammates and fostering a positive, high-performance environment.

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