Senior Ad Strategist

2 weeks ago

Delhi, Delhi, India Umanist Staffing Full time US$ 15,000 - US$ 30,000 per year

Location: Gurgaon, Delhi/New Delhi, India,536
Experience: 3 – 6 Years
Compensation: INR 12 – 24 LPA

Role Overview

We're looking for a Senior Ad Strategist to lead high-impact paid media campaigns across digital platforms. The role combines technical excellence, strategic ownership, and collaboration with cross-functional teams to drive measurable growth for clients.

Key Responsibilities
First 30 Days – Strategic Onboarding & Alignment

  • Gain in-depth understanding of the organization's performance marketing frameworks, playbooks, and campaign systems.

  • Learn how AI, automation, and analytics integrate into performance marketing.

  • Collaborate with business and consulting teams to align on client goals and strategies.

  • Audit existing campaigns to identify quick-win optimizations and performance gaps.

  • Participate in strategic planning sessions for active and upcoming accounts.

Next 60 Days – Ownership & Execution

  • Take full ownership of paid media execution across assigned client accounts.

  • Plan, execute, and optimize campaigns across channels—primarily Meta Ads (Facebook/Instagram), and additionally Google, TikTok, and LinkedIn.

  • Implement advanced testing, segmentation, bid, and budget optimization strategies.

  • Leverage automation and AI tools to improve performance and efficiency.

  • Guide and mentor junior team members by reviewing their work and providing feedback.

Beyond 90 Days – Strategic Leadership & Innovation

  • Lead full-funnel paid media strategies, aligning them with client business objectives.

  • Develop scalable playbooks, tracking systems, and performance reporting frameworks.

  • Collaborate with creative, analytics, and technology teams to launch data-driven initiatives.

  • Contribute to thought leadership by introducing innovative testing ideas and frameworks.

  • Play a key role in evolving the paid media function and mentoring future leaders.

Must-Have Skills

  1. Hands-on Paid Media Expertise:
    3–6 years of deep, hands-on experience managing and scaling high-budget campaigns (especially Facebook/Meta Ads).
    Exposure to other channels like Google, TikTok, and LinkedIn is a plus.

  2. Analytical & Optimization Skills:
    Strong ability to interpret campaign data, identify insights, and make data-driven decisions to enhance performance.

  3. Technical Knowledge:
    Working understanding of tracking tools such as Google Tag Manager, Meta Pixel, and conversion APIs.
    Ability to troubleshoot tracking and attribution setups across platforms.

  4. Communication & Collaboration:
    Excellent written and verbal communication skills.
    Capable of translating technical performance insights for non-technical stakeholders and clients.

Nice-to-Have Skills

  • Experience with marketing automation or AI-driven campaign management tools.

  • Basic understanding of scripting/coding for automation or optimization.

  • Engineering or technical educational background.

  • Prior experience mentoring or leading junior paid media professionals.

Ideal Background

  • 3–6 years in digital performance marketing within mid-sized agencies (100–700 employees).

  • Proven experience managing complex, high-value client accounts.

  • Exposure to fast-paced, high-accountability agency environments.

Interview Process

  • 4–5 rounds, including:

    • One in-office discussion

    • One assignment round

    • Additional technical and strategy discussions


 

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