Creative & AI Visual Lead

Job Title: Creative & AI Visual Lead

Location: Nanakaramguda, Hyderabad

Department: Marketing & Branding

Working Days: Monday to Saturday (9.30 Am to 6.30 Pm)

Experience Required: years in Creative Direction, preferably in hospitality, luxury lifestyle, real estate, or wellness sectors.

About Ridhira Living:

Ridhira Living is a pioneering wellness-led luxury living and hospitality brand, dedicated to offering holistic experiences that blend nature, wellness, design, and community. Our mission is to redefine the standards of sustainable luxury and conscious living in India.

Role Overview:

The Creative Head will lead the overall creative vision and brand expression of Ridhira Living across all platforms digital, print, events, real estate, resort hospitality, and wellness initiatives. This role demands a visionary creative leader who can translate strategic brand goals into compelling visual and experiential narratives that connect with high-end audiences.

Key Responsibilities:

Creative Leadership

• Lead and drive the creative vision for the brand across all channels including digital marketing, social media, brochures, events, video production, photography, interior design language, and architecture branding.
• Set and maintain high standards for creative output ensuring alignment with Ridhiras wellness-luxury ethos.
• Collaborate with the marketing, sales, architecture, operations, and wellness teams to deliver unified and impactful brand expressions.

Brand Development

• Refine and evolve the Ridhira Group and all its verticals identity including tone, imagery, color palettes, visual storytelling, and messaging for all business verticals (real estate, retreats, wellness experiences).
• Brand Partnership Launches
• Consistently manage each of ridhira group digital assests
• Develop branding guidelines and ensure adherence across all teams and vendors.
• Create and evolve sub-brands for different projects (e.g., villas, resorts, spas, wellness centers).

Content Strategy & Digital Presence

• Guide content creation strategies for digital platforms including Instagram, YouTube, LinkedIn, website, blogs, and newsletters.
• Oversee the creative direction for website UI/UX, email marketing design, and brand storytelling.

Campaign Creation

• Conceptualize, direct, and oversee campaigns for product launches, real estate sales, retreat experiences, corporate wellness programs, and digital promotions.
• Direct end-to-end creative production storyboarding, video shoots, photo shoots, copywriting, graphic design, and post-production.

Team & Vendor Management

• Build and mentor a high-performing in-house creative team (designers, copywriters, visual artists).
• Manage external creative agencies, production houses, freelancers, and photographers.
• Ensure timely delivery of all creative projects with attention to quality, budget, and deadlines.

Content Strategy & Digital Presence

• Guide content creation strategies for digital platforms including Instagram, YouTube, LinkedIn, website, blogs, and newsletters.
• Oversee the creative direction for website UI/UX, email marketing design, and brand storytelling.

Event & Experiential Branding

• Drive creative concepts and execution for branded events, pop-ups, wellness experiences, and site branding at retreats and real estate properties.
• Ensure consistent look-and-feel and immersive experiences at every customer touchpoint.

Skills & Qualifications:

• Bachelor's or Master's degree in Fine Arts, Communication Design, Advertising, or a related field.
• 10+ years of creative leadership experience with a strong portfolio demonstrating excellence in visual storytelling, branding, and campaign execution.
• Prior experience in hospitality, wellness, real estate, or luxury/lifestyle segments strongly preferred.
• Deep understanding of branding principles, digital content strategies, and consumer behaviour.
• Strong knowledge of creative tools such as Adobe Creative Suite, Figma, Sketch, etc.
• Excellent project management, leadership, and communication skills.
• Ability to balance creative vision with business objectives.

Key Traits:

• Visionary and trend-sensitive
• Aesthetic sensibility aligned with luxury and wellness
• Collaborative and cross-functional
• Detail-oriented and deadline-driven
• Passionate about holistic living and conscious branding

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