Assistant Manager-CRM

6 days ago

Bengaluru, Karnataka, India Ample Full time ₹ 8,00,000 - ₹ 12,00,000 per year

About the role:We are seeking a data-driven and innovative Assistant Manager CRM & Loyalty to drive our Loyalty Program, Customer Acquisition, Retention, and Engagement efforts. You will work cross-functionally with business heads, communication team

Loyalty program ManagerWe are seeking a dynamic and results-oriented Loyalty Program Manager to lead the strategy, execution, and optimization of our customer loyalty and rewards initiatives. The ideal candidate will have 6-8 years of experience in managing loyalty programs, CRM campaigns, and customer engagement strategies in a B2C environment. Customer Lifecycle ManagementDesign and execute campaigns to engage users at every stage of their journey, from onboarding to long-term retention.

Develop lifecycle marketing campaigns to re-engage churned customers and boost user activity. Work closely with customer success teams to ensure smooth onboarding and adoption. Data Analysis and OptimizationAnalyze customer behavior, campaign performance, and funnel metrics to identify trends and opportunities for improvement.

Use A/B testing and experimentation to optimize landing pages, email campaigns, and user flows. Leverage data insights to personalize communication and improve conversion rates. Collaboration and CommunicationPartner with the product team to align growth initiatives with feature launches and app updates.

Collaborate with the sales team to support lead generation and nurture campaigns. Coordinate with content and design teams to create compelling assets for campaigns. Performance Monitoring and ReportingTrack and report on KPIs such as Conversion rate, churn rate, retention rate, and return on investment (ROI) etc.

Provide insights and recommendations for ongoing growth and marketing initiatives, resulting in increased incremental revenue. Skills & Qualifications:Proven track record (7 years) Loyalty Program Management from either agency side or Brand side

Proficiency in CRM platform – Salesforce, SFCDC & SFMC, journey building with minimum 3 years of experience

Experience in SQL & data extensions for data segmentation, data automation of Up to 3 years

Knowledge of running and optimizing campaigns SMS, EDM, WhatsApp, RCSHands-on experience with A/B testing and experimentation frameworks.Excellent written and verbal communication skills, with an ability to craft compelling customer messages

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