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CRM Operations

2 weeks ago

Bengaluru, Karnataka, India Teamware Solutions Full time US$ 60,000 - US$ 1,20,000 per year

Job Title: CRM Operations

Location: Bangalore

About Us: Myntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the country.

Role Overview: We are passionate about delivering exceptional customer experiences through targeted digital marketing campaigns. As we expand our CRM team, we are looking for a motivated individual with a keen interest in digital marketing and strong attention to detail to join us as a CRM Campaign Coordinator.

As a CRM Campaign Coordinator, you will be responsible for supporting the CRM team in executing, and monitoring digital campaigns across multiple channels. Your primary focus will be on ensuring seamless execution of campaigns, maintaining high-quality content standards, and optimizing customer engagement through effective segmentation and messaging strategies.

Key Responsibilities:

  • Assist in the setup and execution of CRM campaigns across various channels including Email, SMS, Push Notifications, and Whatsapp.
  • Collaborate with internal teams (copy, creative, marketing) to develop tailored content that aligns with campaign objectives and brand guidelines.
  • Conduct quality checks on campaign content to ensure accuracy, consistency, and compliance with company standards.
  • Create and manage customer segments within CRM platforms to optimize targeting and personalization efforts.
  • Monitor campaign performance metrics.
  • Stay updated on industry trends and best practices in CRM, digital marketing, and customer engagement strategies.
  • Support CRM automation initiatives and assist in setting up CRM journeys and real-time triggers.
  • Handle day-to-day operational tasks related to CRM platforms.

Required Skills and Qualifications:

  • Strong interest in digital marketing, particularly in CRM and customer engagement strategies.
  • Excellent communication skills with the ability to collaborate effectively across different teams.
  • Detail-oriented with a commitment to delivering error-free work under tight deadlines.
  • Familiarity or willingness to learn CRM platforms and tools like CRM, Push Notifications (PNs), Email, Emailers, SMS, Whatsapp, Clevertap, Moengage, SMSgupshup, Karix, Gamooga, Netcore.
  • Ability to prioritize tasks and manage multiple projects simultaneously.
  • Demonstrated integrity, customer focus, and respect for diverse perspectives.
  • Bachelors degree in Marketing, Communications, Business Administration, or a related field (preferred but not required for freshers).