Influencer Marketing Specialist

6 days ago

Ahmedabad, Gujarat, India Excellent Publicity Full time

Company Description
Excellent Publicity is one of the fastest growing media agency, headquartered at Ahmedabad with 6 other offices - 5 in India and 1 in UAE. We have served 3,000+ clients including the likes of Google, Amazon, UBER, Reliance, Adani, Tata across our 3,00,000+ media services over past 13 years of our journey.

Website -

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Experience
0.6 to 2 years

Job Summary
The Influencer Marketing Specialist is responsible for overseeing and executing influencer marketing campaigns for the company. This role requires a deep understanding of the influencer landscape and an ability to build strong relationships with influencers to deliver successful campaigns. He/she will work closely with the marketing, social media, and content teams to develop and execute influencer campaigns that align with the company's brand and business goals.

Roles & Responsibilities

  • Develop and execute influencer marketing campaigns to drive brand awareness, engagement, and sales
  • Identify and recruit influencers that align with the brand's values and target audience
  • Develop and maintain strong relationships with influencers to ensure successful collaboration and campaign delivery
  • Manage influencer outreach, negotiation, and contract agreements
  • Create campaign briefs and ensure all content aligns with brand messaging and guidelines
  • Analyze and report on campaign performance, making data-driven recommendations for future campaigns
  • Keep up-to-date with industry trends and innovations in influencer marketing to ensure campaigns remain fresh and relevant

Key Skills Required

  • Bachelor's degree in marketing, communications, or a related field
  • 1+ year of experience in influencer marketing, preferably within the Advertisement agency
  • Strong understanding of social media platforms and influencer landscape
  • Excellent written and verbal communication skills
  • Strong organizational and project management skills
  • Ability to work in a fast-paced, deadline-driven environment
  • Creative and strategic thinker
  • Strong analytical and problem-solving skills

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