Social Media Analyst

What are we looking for

Title: Social Media Analyst

Reporting to: VP Creative Strategy

Company: Kulfi Collective

Location: Mumbai

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About the role

At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time. We are looking for a Social Media Analyst who shares our passion for shaping culture by combining talent, tech and data and building a strong company image globally for Kulfi's 3 core verticals (Supari Studios, Post Office and Keeda Media).

The Social Media Analyst will be responsible for gathering and analysing data from various sources, primarily focused on social media and digital media analytics. They play a crucial role in extracting insights, identifying trends, and providing actionable recommendations to drive our business strategies forward.

A day in the life of Social Media Analyst

• Collaborate with cross functional teams to collect, process, and analyse data related to social media performance, engagement, and audience behaviour.
• Conduct audience analysis to understand user behaviours, preferences, and trends on platforms like Instagram (primarily), and others, if needed.
• Translate data insights into actionable recommendations for IG and Meta AI-specific strategies to enhance engagement and reach
• Conduct regular research on the AI landscape in India, key consumer insights around AI usage and adoption and competitors' intel.
• Conduct social listening on creator profiles to inform selection and content strategy.
• Build data-backed cases for creator and content choices.
• Analyze performance, focusing on prompt trials (using Meta-provided tool access) over vanity metrics like follower growth.
• Track content reception and audience sentiment.
• Identify patterns (e.g., hook timing) to refine the strategy.
• Deliver monthly and quarterly reports to Meta with actionable insights.
• Continuously monitor and identify patterns, platform trends, algorithm changes, opportunities and industry best practices to adapt AI creation strategies for content recommendations.
• Track cultural moments and trends, and optimise for methodology/process to improve upon quantity and quality of moments recorded.
• Foster a growth mindset and culture in line with the company's values.

Qualities and skill sets we would like for you to showcase

• 3+years of experience in a relevant field (such as Business Analytics, Influencer Strategy Data Science, Marketing, or related fields).
• Strong understanding and experience in social media platforms especially Instagram/Meta, their analytics, insights generation and audience analysis, platform strategy
• Familiarity with media analytics concepts, including impression tracking, click-through rates, conversion tracking, etc.
• Proficiency in data analysis tools and platforms, such as Excel, Google Analytics, and social media analytics tools.
• Experience with data visualisation tools (e.g., Tableau, Power BI) is a plus.
• Solid analytical thinking and problem-solving skills with a keen attention to detail.
• Strong communication skills to convey complex data insights to non-technical stakeholders.
• Ability to work collaboratively in a fast-paced environment and manage multiple tasks simultaneously.
• Knowledge of programming languages (e.g., Python, R) is a plus.

More about Kulfi Collective

We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.

Want to know more about Kulfi's incredible work, our culture, the benefits we offer, our journey and everything in between?

Here
is everything you need to know.