Senior Digital Marketing Specialist

7 days ago

Kurla Maharashtra, India Roswalt Realty Full time ₹ 10,00,000 - ₹ 18,00,000 per year

Position Overview

We are seeking an experienced
Digital Marketing Specialist
with strong expertise in
SEO, online lead generation, and team management
. The ideal candidate must have prior experience in the
real estate sector
, with a proven record of generating qualified leads and driving
bookings from digital campaigns
.

Key Responsibilities

·       Develop and implement
digital marketing strategies
tailored to real estate lead generation and conversion.

·       Manage and oversee the performance of a digital marketing team, ensuring
targets and KPIs
are met.

·       Execute and optimize
SEO strategies
to improve search rankings and organic traffic.

·       Plan, execute, and monitor
paid campaigns
across Google, Meta, LinkedIn, and other platforms.

·       Leverage
AI tools, CRM systems, and automation
to streamline lead nurturing and reporting.

·       Coordinate with sales teams to ensure smooth
lead-to-booking conversion
.

·       Create, review, and oversee
marketing creatives and content
(social media posts, ads, videos, landing pages).

·       Track, analyze, and report campaign performance with actionable insights.

·       Stay updated with the latest
digital marketing and real estate trends
.

Requirements

·       Bachelor's/Master's degree in Marketing, Business, or related field.

·       
3–6 years of digital marketing experience
with a proven track record in
real estate lead generation & bookings
.

·       Strong expertise in
SEO, SEM, Google Ads, Social Media Marketing, and Analytics tools
.

·       Experience in
team handling
with leadership skills.

·       Proficiency in
Adobe Photoshop, Canva, and video editing tools
(preferred).

·       Strong analytical mindset with ability to drive
ROI-focused campaigns
.

·       Excellent communication, problem-solving, and decision-making skills.

What We Offer

·       Competitive salary + performance-based incentives.

·       Career growth opportunities with leadership exposure.

·       Access to cutting-edge digital tools and strategies.

·       A collaborative, supportive, and growth-driven work environment.

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