Marketing Analytics Manager-India

4 days ago

Hyderabad, Telangana, India C1 Full time ₹ 12,00,000 - ₹ 24,00,000 per year
C1 Company Overview

C1: 1 Contact, 1 Connection, 1 Choice

C1 is the foremost, single-source provider of advanced communications and data technology for business. That means if it's digital, we connect our customers to it -- from phone systems and hardware to computer networks, application development, managed solutions and more. And we're 100% passionate with designing, implementing, managing and supporting our customers' every need from end to end, so that they can focus on what they do best.

So, when it comes to joining a team of IT and communications technology pros who are empowered to do what they do best, your best choice -- your #1 choice -- is C1.

Overview

Summary

The Marketing Analytics Manager has a strong understanding of full-funnel performance metrics and attribution modeling, and is responsible for data pulling and analytics to support the overall marketing team in the measurement of pipeline support. This role requires a strategic thinker with a strong background in marketing technology, data analysis, and project management.

Responsibilities

Essential Functions

  • Develops and maintain marketing dashboards and reports to track key performance metrics
  • Delivers recurring reports on pipeline trends, partner MDF impact, ABM performance, and conversion metrics
  • Supports MDF-funded partner campaigns (i.e. Cisco, Dell, Genesys, etc.) by tracking influenced and sourced pipeline
  • Creates templates and visualizations to quantify ROI and optimize future co-marketing spend
  • Ensures data integrity and accuracy within marketing systems
  • Conducts data analysis to identify trends and insights that inform marketing strategy
  • Identifies opportunities to streamline and optimize marketing reporting and data analytics
  • Documents standard reporting procedures for marketing leads, pipeline support, and performance
Qualifications

Required Qualifications

  • Bachelor's degree in Marketing, Business, Data Science, or related field
  • 5+ years of experience in reporting, data analytics, or a related role
  • Proficient in the English language (written/verbal)
  • Proficiency in CRM (e.g. Microsoft Dynamics, Salesforce)
  • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Salesforce)
  • Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel)
  • Excellent project management skills and experience managing multiple projects simultaneously
  • Strong understanding of marketing processes and best practices
  • Excellent communication and interpersonal skills
  • Ability to work independently and as part of a team in a fast-paced environment

Desired/Preferred Qualifications

  • Certification in Hubspot, Google Analytics, 6Sense, Microsoft Dynamics, Salesforce
  • Familiarity with SQL and data visualization tools (e.g., Tableau, Power BI)
  • Background in enterprise technology, SaaS, or channel/partner marketing environments.

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