
Performance Marketing Executive – Sales
4 hours ago
Job Description:
We are looking for a Performance Marketing Executive with proven expertise in Sales Ads and Lead Generation campaigns. The role involves planning, executing, and optimizing Google Ads & Meta Ads to drive qualified leads, conversions, and revenue growth. The ideal candidate must be data-driven and skilled at achieving ROI, ROAS, and CPL targets.
Key Responsibilities:
- Run and optimize sales-driven ad campaigns across Google Ads and Facebook Ads.
- Plan and execute lead generation campaigns (CPL, CPA, ROI-focused).
- Optimize ad creatives, landing pages, and funnels to maximize lead quality and conversions.
- Conduct audience segmentation, keyword research, and A/B testing for better targeting.
- Track and report key metrics: Leads, Conversions, CTR, CPC, CPL, CPA, ROAS.
- Use Google Analytics, Tag Manager, and Data Studio for campaign analysis.
- Collaborate with sales and content teams to align campaigns with business goals.
Skills & Qualifications:
- 1–4 years of experience in Performance Marketing / Lead Generation.
- Strong knowledge of PPC, Sales Ads, SEM, Display Ads, Retargeting, CRO.
- Hands-on experience with Google Ads & Meta Ads.
- Expertise in conversion tracking, lead funnels, and ROI optimization.
- Google Ads/Meta Ads certification preferred.
Job Type: Full-time
Pay: ₹20, ₹30,000.00 per month
Benefits:
- Health insurance
- Paid sick time
Work Location: In person
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