Entrepreneur in Residence

3 days ago


Delhi, Delhi, India Nootie by The Pet Point Full time ₹ 12,00,000 - ₹ 24,00,000 per year

**KRAs for EIR - Category Building at Nootie

  1. Category Identification & Strategy


• Research and validate 3-5 high-potential product categories within 60 days


• Develop business cases with market sizing, competitive analysis, and revenue projections


• Define positioning and differentiation for each category aligned with Nootie's science-backed approach

  1. Product Development & Launch


• Lead pilot product development for 2-3 priority categories per quarter


• Collaborate with vets and R&D to ensure science-backed formulations


• Execute MVP launches and achieve 70%+ customer satisfaction in pilot phase

  1. Go-to-Market Execution


• Build omnichannel distribution strategy (D2C, quick commerce, retail, pet specialty)


• Create category-specific marketing and educational content


• Onboard 3+ channel partners per new category within first quarter

  1. Performance & Optimization


• Track category KPIs (revenue, margins, CAC, repeat rate, NPS)


• Achieve category profitability within 6-9 months of launch


• Present monthly performance reviews and insights to leadership

  1. Innovation Pipeline


• Maintain 12-month forward pipeline of new category opportunities


• Identify strategic partnerships and emerging trends in pet care


• Document playbooks and frameworks for scalable category launches

Key Deliverables: Market research reports, business cases, pilot launches, category playbooks, monthly performance dashboards

****Must be a pet parent******



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