Category Lead

14 hours ago

Aurangabad, Maharashtra, India JSW Motor Full time

Role Overview

The Category Lead Accessories & Add-ons will be responsible for developing, managing, and growing the accessories and add-ons business for JSW Motors portfolio. This role requires strong product understanding, vendor development expertise, pricing strategy, and cross-functional coordination with Sales, Aftersales, Service, Marketing, and Supply Chain teams to deliver revenue growth and enhance customer experience.

Key Responsibilities

1. Product Strategy & Category Management

  • Develop a comprehensive portfolio of EV accessories & add-on products (interior, exterior, protective gear, comfort features, connected tech, lifestyle essentials, etc.).
  • Conduct market research, competitor benchmarking, and customer need analysis to identify gaps and new product opportunities.
  • Define product roadmap, feature priorities, and launch strategy for accessories across all EV models.

2. Vendor Development & Procurement

  • Identify, evaluate, and onboard suppliers for accessories, add-ons, and aftermarket products.
  • Drive cost negotiations, quality validations, and commercial finalization with vendors.
  • Ensure adherence to JSW Motors quality, safety, and compliance standards.
  • Coordinate with Supply Chain for demand planning, forecast validation, and inventory management.

3. Pricing, Revenue & Business Planning

  • Create pricing models, margin structures, and revenue plans for the accessory portfolio.
  • Define sales targets and drive performance through dealer network and online channels.
  • Track category performance, profitability, and ensure product availability across the network.
  • Implement strategies to boost accessories penetration during vehicle sales and post-sales cycles.

4. Go-to-Market (GTM) & Launch Readiness

  • Prepare launch kits, product training content, pricing sheets, and marketing collaterals.
  • Partner with Marketing teams for promotions, campaigns, and digital visibility.
  • Ensure dealer readiness, POS branding, display setup, and training for accessories selling.

5. Cross-Functional Collaboration

  • Work with Engineering & R&D for product validation, compatibility checks, and technical approvals.
  • Collaborate with Aftersales Service teams to ensure serviceability, fitment guidelines, and warranty considerations.
  • Partner with Finance, SCM, Channel Development, and Product Planning for seamless operations.

6. Customer Experience & Quality Management

  • Monitor product feedback, warranty claims, defects, and customer complaints related to accessories.
  • Implement corrective actions with vendors and service teams to maintain high-quality standards.
  • Enhance accessory-related digital buying experience (configurator, catalog, online store, etc.).

Key Skills & Competencies

  • Strong understanding of EV market, automotive accessories, and aftermarket operations
  • Expertise in vendor management, sourcing, and commercial negotiations
  • Knowledge of product testing, engineering validations, and regulatory requirements
  • Analytical skills in pricing, costing, and category management
  • Cross-functional coordination and project management
  • Excellent communication, presentation, and stakeholder management
  • Ability to drive revenue growth through strategic initiatives

Qualifications & Experience

  • Bachelors degree in Engineering / Business Management (preferred).
  • 6–12+ years of experience in automotive accessories, aftermarket, EV categories, or product management.
  • Experience with OEMs, Tier-1 suppliers, EV startups, or accessory manufacturers is an added advantage.
  • Proven track record in managing product categories and vendor ecosystems.

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