Content Specialist

Job Description

Role Title : Content Specialist

Function : Marketing

Reports To COO & Talent Development Specialist

Location Mumbai (Turbhe)

Mission (Why does this role exist?) and Scope (About the Job)

• Responsible for creating, editing, and managing content across various platforms to ensure it aligns with the company's brand and marketing objectives.
• Involves collaboration with multiple departments to produce engaging, high-quality content that drives traffic, engagement, and conversion.
• Execute all aspects related to social media outreach, SEO optimization, brand building, direct campaigns, training content creating and more.
• Responsible for planning, implementing, and managing the digital marketing strategy of the company.

Key Responsibilities and Outcomes (What the Person needs to accomplish in the role?)

1. Content Strategy

2. Collaborate with marketing, training and design teams to plan and implement content strategies.

3. Conduct research to understand audience needs and preferences, staying up-to-date with industry trends.

4. Analyze content performance and make data-driven recommendations for improvements.

5. Content Creation & Management

6. Create original content including articles and blog posts on specific topics to establish the company as an industry thought leader

7. Create weekly/monthly newsletters covering topics relevant to the renewable sector
8. Work with the management and business development team to update, design, and create content for client pitches, corporate event presentations, and other promotional material
9. Collaborate with multiple teams to design and create all internal company communication including emailers, posters, employee handbook
10. Maintain a content calendar to ensure timely delivery of all content projects
11. Manage content on various platforms using content management systems (CMS)

12. Ensure all content is accurate, up-to-date, and aligns with the company's tone and Page style

13. Social Media

14. Responsible for designing a comprehensive social media strategy for all the handles including developing content strategy, calendars, and creating engaging posts to increase the social media presence.

15. Conduct research on market trends, the company's audiences and competitors, and end-to-end client journeys to drive engagements and conversions

16. Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

17. Training Content Deliverable

18. Work with the subject matter experts (SMEs), and trainers to identify the training essentials and tailor the content to the specific need, knowledge level, and target audience

19. Develop a detailed outline that organizes the content logically by closely looking into the training modules
20. Assist in preparation of the training content with quizzes, tests, and other assessment tools to measure the understanding of the end audience
21. Support in preparation of supplementary material such as handouts, and reference sheets

22. Seek continuous input from the trainer and management to refine and improve the training material.

23. SEO and Digital Marketing

24. Optimize content for search engines to improve visibility and ranking

25. Manage the website, including developing and updating content, posting blogs and statutory information
26. Active involvement in SEO efforts (keyword and image optimization etc.)
27. Conducting on-site and off-site analysis of web SEO competition

28. Take the lead in revamping the design and content of the company website, whenever necessary

29. Communication and Brand Alignment Strategy

30. Execute the Communication strategy and manage the company's brand image and positioning to strengthen relationships with all key stakeholders

31. Maintain consistency across all branding and communication activities
32. Work closely with graphic designers and other creatives to produce multimedia content
33. Coordinate with multiple departments to gather insights and create relevant content

Qualifications: Education, Competencies (Knowledge, Skills & Behavior) and Experience

Minimum Qualifications

Bachelor's degree in Marketing, Digital Technologies, Journalism, Communication, or a relevant field

Experience

5+ years of prior experience working in a similar role o 2+ years of hands-on experience with SEO/SEM, Google Analytics and Google AdWords campaigns

Requirements

• Good knowledge of all different digital marketing channels
• Proven experience as a Creative Content Specialist, Copywriter, or similar role
• Familiarity with SEO best practices and content optimization tools
• Proficiency in content management system (CMS) and basic HTML
• Good knowledge and experience with online marketing tools and best practices
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company's success Critical thinking and problem-solving skills
• Good time-management skills
• Great interpersonal and communication skills - excellent command over written and spoken English is a must.
• Strong writing, editing, proofreading, layout and design, and professional printing/publishing skills are essential.
• Ability to multitask and handle multiple projects simultaneously

Job Types: Full-time, Permanent

Pay: ₹500, ₹1,300,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person