Business Analyst

Role Overview
As a Business Analyst within , you will be responsible for driving daily and monthly revenue targets by closely monitoring platform performance, identifying gaps and trends, and partnering with cross-functional teams to ensure data-backed decision-making and course corrections. The ideal candidate will have a strong business acumen, love working with numbers, and thrive in a fast-paced, data-driven environment.

Key Responsibilities

• Revenue Planning & Tracking:
• Plan and track daily, weekly, and monthly platform revenue numbers.
• Monitor performance against targets and highlight key deviations in real time.
• Category Performance Analysis:
• Analyze performance across different categories to identify growth opportunities and areas of concern.
• Provide actionable insights to category managers and business teams.
• Trend & Gap Analysis:
• Identify emerging trends, patterns, and revenue-impacting gaps using historical and real-time data.
• Proactively flag underperforming areas and support resolution strategies.
• Cross-functional Collaboration:
• Work closely with Marketing, Category, Product, and Operations teams to ensure alignment on business goals.
• Provide timely and accurate data support to help teams execute corrective actions.
• Reporting & Insights:
• Create and manage daily dashboards, reports, and trackers for leadership visibility.
• Develop and maintain automated reports and dashboards using Power BI, Power Query, Data Studios, Looker, and other visualization tools to communicate insights effectively.

Required Skills And Qualifications

• Bachelor's degree in Engineering, Data Science, Computer Science, or a related field.
• Proficiency in SQL, Python, and advanced Excel for data analysis and manipulation.
• Strong analytical and problem-solving abilities with a sharp aptitude for logical thinking.
• Excellent communication skills and the ability to effectively engage with stakeholders at all levels.
• Proven track record of successfully managing and prioritizing multiple projects simultaneously in a fast-paced environment.
• Strong collaborative skills and the ability to work effectively in a team-oriented culture.
• E-commerce experience will be preferred.

About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.