Senior Executive

5 hours ago

Mumbai, Maharashtra, India BookMyShow Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We're looking for a rockstar Senior Executive - Influencer & Community Building to join our Social Media team at BookMyShow. If you live and breathe Instagram reels, know which meme pages are poppin', and have a roster of influencers on speed dial, this is for you.

In this role, you'll lead and execute influencer and meme-seeding campaigns across our biggest verticals - Music, Movies & Brand Love. From strategizing to execution, you'll work closely with content creators, meme pages, and fan communities to bring our campaigns to life and build strong digital fandoms.

Your Profile

  • Influencer Campaign Strategy & Execution: Build and execute full-funnel influencer campaigns for concerts, movie releases, brand collabs, etc.
  • Briefing & Ideation: Craft campaign briefs that are fun, sharp, and aligned with the vibe of the event or movie. Co-create content ideas with influencers that drive reach and engagement.
  • Influencer Shortlisting & Budgeting: Identify the right creators across categories and regions. Handle outreach, negotiate budgets, and close contracts.
  • Meme Page Partnerships: Build relationships with meme accounts, pop culture pages, fan communities and seed content that drives virality organically.
  • Community Building: Work on long-term creator relationships and fandom engagement plans across music and movies. Build a bank of superfans and micro-creators we can repeatedly collaborate with.
  • Trendspotting & Suggestions: Be proactive in recommending creators, meme handles, and trending formats we should jump on.
  • Campaign Oversight: Track content deliveries, ensure quality control, and monitor performance to ensure the campaign hits its KPIs.

Your Checklist

  • 4+ years of experience in influencer marketing
  • Strong knowledge of the Indian influencer ecosystem across Instagram, YouTube & regional creators.
  • A sharp eye for creative storytelling, content trends, and what works online.
  • Excellent communication and negotiation skills.
  • Experience working across multiple categories - music, entertainment, brand content is a big plus.
  • Someone who gets things done, fast. Hustle, agility, and creativity is the name of the game.
  • Bonus if you already follow 300 meme pages for "research".

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